Buzz Marketing for Technology

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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? So clearly Android has just vaulted its way into 2nd place over Apple and gaining on Blackberry. Hear me out ….

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. It can be 1:1 advertising or it can be one to many who share common likes for example – Male, Married, lives in CT, likes to Sail, likes to eat Sushi, and listen to Dave Matthews – and bingo your ad would appear on my page. Tweet This!

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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. Home Owners was obvious since may home owner brands already advertise on NASCAR.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Apple makes a great example – we all know what they do and how they do it but we also sense why they do what they do which is to “redefine the computing experience&#. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. What you do, How you do it and Why you do it.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Or if a brand notices online visitors are consistently gravitating toward a certain editorial tone or responding positively to distinct button colors, these things could also be integrated into in-store signage, advertising, direct mail and beyond. Ever bought something from the Apple store, like an iPhone?

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Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

Buzz Marketing for Technology

Advertising. Friendfeed Can Disrupt Search and Reshape Advertising. Will We See an Apple TV SDK at WWDC? Why Your Car May Soon Be Driving Digital Advertising. Will Waugh on Friendfeed Can Disrupt Search and Reshape Advertising. April 2008. March 2008. February 2008. January 2008. December 2007. November 2007.

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Grow Your Wiki

Buzz Marketing for Technology

advertising. 21 days of wiki adoption. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action.

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