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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

To get the most from paid social campaigns, try incorporating these five proven strategies. Keep in mind that most audiences want to know about brand awareness and growth, which they will track over time. . Employing a multichannel strategy gives your campaigns the best chance of success and boosts brand awareness. .

B2B 136
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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Facebook has assured us we will not need to worry about any data loss occurring in conversion campaigns as a result of the Clear History tool or related opt-outs. Why Facebook Marketers Shouldn’t Panic About Clear History and ITP Updates. First, the good news.

Apple 74
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. In addition, Facebook is by far the more mature advertising network.

B2B 150
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The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually, there's still a major and brisk business being done in the selling and placement of banner ads. Will we move away from display advertising to another/better form of online advertising?

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10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

Open a PPC Campaign . Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com. Social media is one of the new faces of the internet, and the major social networks combined easily encompass more than one billon internet users.

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12 Market Research Software Solutions Every CMO Must Know

Oktopost

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Measuring the efficacy and results of an online marketing campaign can be challenging. Creating a Facebook Group is easy. Price: Free. Conclusion.