Jeff Esposito

DECEMBER 20, 2010

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. One downside to oversharing is that communities like Twitter seem to self police themselves. It has more pop-ups than VH1’s Pop-Up Video.

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel.

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Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

AUGUST 4, 2011

Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. The Huge Success Of Nike On Facebook – Behind The Scenes Case Study – this is a really cool look behind the scenes of how Nike utilized Facebook to engage and empower their most active fans. A nice example of a mega-brand getting it.

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Case Study Authentication Study Advertising 42

Jeff Esposito

MARCH 22, 2013

How Gap Activated Its SXSW Presence – this is a good look at how Gap maximized their presence at SXSW and built up a strong social presence that would make you forget a certain logo snafu. The week closed out with my eyes glued to a PowerPoint hell… How was your week? Have any good weekend plans? Image: Scott Beale.

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News Delicious Data Meeting 28

Jeff Esposito

APRIL 1, 2011

As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. By being active in social media, companies can show gratitude and retain a loyal fan base. Social media is what you make of it.

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Social Media Hotels Travel Delicious 42

Jeff Esposito

AUGUST 12, 2011

NYPD forms new social media unit to mine Facebook and Twitter for mayhem – This article from the NY Daily News was really relevant given what is going on in London right now. Do you spend more time fretting over your phone, Twitter, Facebook or other superficial thing? Are you one of the crazies? – If so, you may be one of them.

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Flickr Meeting Social Networking News 30

Jeff Esposito

SEPTEMBER 29, 2010

Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. With that I must say thank you to Steve Garfield for putting me onto the Twitter account a few months back. Not just for the networks that air the show, but to companies active across the social Web.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

JULY 11, 2011

For example, a roofing company that sees a homeowner on Twitter complaining about a leaky roof can get their foot in the door by offering do-it-yourself suggestions or a free consultation. Brands looking to build brand awareness might spend one to three hours a day building up their presence.

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Social Media Fashion Issues Consultant 48

Jeff Esposito

JULY 13, 2010

This post was mentioned on Twitter by Social Media Insider, Alltop, Publicity News and others. article by @jeffespo linking live sport with social media activity with [.] 2 Comments - Leave a comment! « Previous Post Next Post » [link] Tweets that mention MLB’s Social Pulse | Jeff Esposito’s Blog — Topsy.com [.]

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Sports Alltop Social Graph Creative Commons 43

Jeff Esposito

FEBRUARY 28, 2012

All of these activities will happen in different areas in the city so each day select something from your schedule as must do and work around that. Chances are you’ll be using services like foursquare, Twitter, Facebook or Path to be keeping in touch with folks and share some of your knowledge.

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Tips Foursquare Badge Conference 40

Jeff Esposito

AUGUST 13, 2010

Active Twitter Users Are Your Most Influential Consumers – This is an interesting look into the influence of customers on Twitter in bite sized nuggets. This post was mentioned on Twitter by jeffespo, jeffespo. In the end it will be a property with a bunch of folks getting their hands into the strategy.

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CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

NOVEMBER 12, 2010

This was a busy, but short week for me with some family activities in Jersey. Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. How was your week? If so, check out this piece from Spike Jones.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

SEPTEMBER 1, 2010

After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc. For example, CoTweet recently put out a research report, Twitter X-Factors , which showed some pretty interesting numbers when comparing regular Twitters users to all other consumers.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

SEPTEMBER 27, 2010

It sounded like they offered it to some really active twitter users and we didn’t really see anyone talking about the show…everyone just spoke about the package. You just sign up for hte service and I get offered deals. Is it really valuable to the business though? Think about how targeted the campaign was?

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

AUGUST 23, 2013

billion active users, based on eMarketer ’s latest statistics. In fact, during the recently held live poker tournament at the Old Trafford, Twitter has played a major role in making the event trending worldwide. Norman Whisteside, Bryan Robson and Dwight Yorke have their own swarm of fans with active social pages.

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Hotels Sports Trends Statistics 39

Jeff Esposito

JULY 26, 2010

We often try to fill this void with our activities and careers. Social media outranks porn in terms of online activity and one out of eight marriages met via social networks. This post was mentioned on Twitter by Social Media Insider and JobShoots, JobShoots. That imperfection is something that each of us have with ourselves.

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Social Media Creative Commons Disqus Social Networking 33

Jeff Esposito

AUGUST 11, 2011

Now that he’s in office, however, there is significant room for improvement in his social media activity. As his Twitter profile notes, only Tweets marked BO are coming directly from the Commander in Chief. Obama’s Twitter account was more of a news resource than call to action for his agenda. So engaging, it is not.

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Social Media Web 2.0 Case Study Policies 42