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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today. Offer more advanced training to the 10% who will account for the vast majority of content development and engagement activity.

Jive 187
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. How do you derive value from social enterprise apps? Future of Social Media?

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today. Offer more advanced training to the 10% who will account for the vast majority of content development and engagement activity.

Jive 101
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. Activating brand advocates. When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Lower costs, more revenue – a perfect combination!

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers.

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B2B Social Media Gets Intimate

Social Media Marketing

But what if you want to use a social network to collaborate internally? Until recently, no one dared share corporate secrets on social networks. Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential. B2C marketers may have some luck.

B2B 148
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3 Words That Get You Unstuck To Take Action

Absolute PA

They don’t want to declare them to the world because they think that doesn’t jive with their big hearts and service-centered businesses. Even though they KNOW that active marketing is a whole lot more effective that being passive. Hoping that those people who need them will find them anyway. Want to know more ?

Jive 90