agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities. With so much to do, it’s easy for social teams to feel overwhelmed.

Social Media 86

Social Media Social Media Management Sentiment Collaboration 86

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. The ability to condense all of your interactions into one platform is a massive time-saver.

Campaign 122

Campaign Social Media Tools Hubspot 122

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Tools 110

Tools Tweetdeck Brands Sentiment 110

Keyhole.co

FEBRUARY 13, 2024

However, each social media platform is different. million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. With over 335.7

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. sproutsocial A content platform ForYou, joining a powerful platform For You. It shows that your audience is actively engaging in a conversation about your brand.

Engagement 104

Engagement Tips Loyalty Metrics 104

agora pulse

JUNE 13, 2020

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

agora pulse

NOVEMBER 10, 2020

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. The Power Reports add-on lets you customize or automate your reports.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. These are questions you might’ve asked yourself more than once.

Brands 108

Brands How To Sentiment Metrics 108

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results. That’s vital intelligence you just can’t afford to overlook.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. The social listening part is more active and strategic. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

JANUARY 16, 2024

By actively listening in, you can uncover nuggets of information to get the upper hand. For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Analyzing competitor strategies Competitor strategies are gold mines of insights. What are they doing right?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Engaging in an open dialogue on social media or review platforms demonstrates transparency and responsiveness, which helps foster more personal relationships with your audience.

Reputation 104

Reputation System Brands Knowledge Base 104

Sprout Social

MARCH 15, 2021

This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests. Search for keywords or hashtags in your industry. Understand audience sentiment around major topics.

Trends 127

Trends Twitter How To Hashtag 127

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. Their paid plans start at $25 USD per month.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

APRIL 21, 2022

If you’re a brand-new company with a small audience, you might be able to perform social listening by simply checking social media platforms on your own. Dedicated social listening platforms are the best way to stay on top of your social presence without wasting resources. Respond to Both Positive and Negative Comments.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Influencer 101

Influencer Brands Collaboration Authentication 101

Hootsuite

APRIL 25, 2024

You can filter social posts by parameters like account, keyword, hashtags, and location. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Trend-tracking.

Curation 88

Curation Social Media Management Tools Social Media 88

Keyhole.co

FEBRUARY 16, 2024

Simply put, it gives you a clear understanding of how your competitors perform on the platform, what strategies they apply, and when exactly. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. The company also streams live on the platform. Here’s how. Do they post shorts on YouTube?

Analysis 52

Analysis YouTube Tools Strategy 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 70

Analysis Data Sentiment Metrics 70

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

NOVEMBER 19, 2020

With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. While indoor activities are limited due to risk, rather than staying cooped up, people are embracing and exploring the great outdoors. Camping – 27.035 messages. Hiking – 16,527 messages.

Travel 118

Travel Sports Exercises Sentiment 118

Keyhole.co

APRIL 26, 2023

Keyhole is a social media analytics tool that gives exclusive in-depth insights into top platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and more. If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis.

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

APRIL 18, 2023

Track your Instagram accounts on Keyhole Why should you be actively tracking your Instagram metrics? For example, tracking impressions, reach, and followers can help brands understand who is viewing their content, where they are located, and when they are most active on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception.

Influencer 111

Influencer Tools Marketing Software 111

Keyhole.co

MAY 16, 2023

By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. Why should you actively pursue media monitoring? For example, the sentiment is positive if someone writes a positive review about your product.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

JANUARY 24, 2024

But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics. It can also give you metrics based on your competitor’s activities.

Metrics 99

Metrics Influencer Marketing Survey 99

Keyhole.co

DECEMBER 11, 2020

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Keyhole.co

FEBRUARY 6, 2023

Keyhole is a social media analytics tool that gives exclusive in-depth insights into top platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and more. If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis.

Analytics 52

Analytics Overview Hashtag Metrics 52