Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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Reputation Brands Sentiment Survey 90

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 120

Strategy Brands Content UGC 120

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Will brands sit this one out?

Social Media 110

Social Media Marketing Sentiment Influencer 110

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. We’ve indeed witnessed a digital migration over the last year out of necessity.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

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Examples Social Media Sentiment Influencer 118

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. This qualitative social data reveals customer sentiments, preferences and experiences. This qualitative social data reveals customer sentiments, preferences and experiences.

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Social Media Sentiment Loyalty Microsoft 105

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. What makes Nike’s social media strategy successful? Source: Nike (Twitter).

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Social Media Strategy Collaboration Analysis 59

The Realtime Report

FEBRUARY 2, 2024

Reddit, the “front page of the internet,” seems to agree with this sentiment. Maximize Conversions: A Strategic Bidding Approach According to ModernRetail , one of Reddit’s latest endeavors is the introduction of “Maximize Conversions,” an automated bidding strategy aimed at driving as many conversions as possible.

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Features Reddit CPA Metadata 91

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Whatever the case may be, your first step is setting up an effective social media strategy. Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? How to Create a Social Media Strategy.

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Social Media Strategy Marketing How To 171

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Ignite Social Media

JULY 20, 2021

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Have Community Guidelines Already in Place: Don’t just ignore/not respond to comments/questions. Tier 2 | Better | A Step Above.

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Social Media Strategy Class Guidelines 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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Process Sentiment Analysis Applications 106

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. In this article, we’ll explore audience engagement benefits and strategies. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 101

Engagement Tips Loyalty Metrics 101

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Create a sense of community through user-generated content.

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Strategy Policies Resources Loyalty 122

Sherrilynne Starkie

FEBRUARY 13, 2018

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. They are skilled storytellers.

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Consultant Social Media Drupal Content management systems 265

Keyhole.co

MAY 9, 2024

To get them working to their full potential, you need to create an effective LinkedIn hashtag strategy and understand how data can guide you towards better visibility. Whatever industry you specialize in, identify the hashtags that your ideal audience members actively use. What is the 3×3 hashtag strategy?

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Hashtag LinkedIn How To Analytics 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

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Skills Template Templates Travel 109

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. And not just respond. They want to feel like your first priority.

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Social Media Sentiment Data Team 120

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 16, 2024

Analyzing competitor strategies Competitor strategies are gold mines of insights. By actively listening in, you can uncover nuggets of information to get the upper hand. Informed strategy development By understanding the audience and competitor landscape, you can tailor strategies that hit the mark.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Maybe you can provide the solution.

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Brand Monitoring Tools HootSuite Brands 99

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. At what time of day are your followers most active? All of this gives you a better idea of how to improve your Twitter strategy for sustainable growth. Use these insights to segment your community into relevant categories.

Analytics 104

Analytics Twitter Tools Strategy 104

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 127

Reputation Tools Brands How To 127

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

FEBRUARY 13, 2024

So, you must customize your social listening strategy to get an accurate pulse on the audience. million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to.

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Twitter Sentiment Microblogging Hashtag 59

Oktopost

FEBRUARY 26, 2024

In this post, we’ll delve into why B2B organizations need a deeper understanding of social media’s business impact and how specialized platforms like Oktopost can provide tailored insights to refine their social strategy. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.

B2B 62

B2B Metrics Social Media Social Media Management 62

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. The social listening part is more active and strategic. This could from engaging a happy customer to shifting your brand positioning strategy. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

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Metrics Influencer Sentiment ROI 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

FEBRUARY 1, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

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Marketing Authentication Template Templates 103