Webbiquity SMM

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Track customer sentiment. That’s where sentiment analysis can help you. Monitor competitor activity.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

APRIL 29, 2024

Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly.

Reputation 92

Reputation Brands Sentiment Survey 92

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 102

Analysis Sentiment Marketing How To 102

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities. With so much to do, it’s easy for social teams to feel overwhelmed.

Social Media 85

Social Media Social Media Management Sentiment Collaboration 85

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. Scope the terms, hashtags and keywords to monitor No surprises here. The reality?

Reputation 95

Reputation Sentiment Analysis Notification 95

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Competitor analysis Twitter earned a whopping $1.08

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further. Add your website links.

Examples 120

Examples Social Media Sentiment Influencer 120

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. Social media monitoring is the process of tracking and reacting to social engagements.

Campaign 122

Campaign Social Media Tools Hubspot 122

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players.

Engagement 103

Engagement Tips Loyalty Metrics 103

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”).

Analysis 87

Analysis Social Media ROI How To 87

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks.

Tools 109

Tools Tweetdeck Brands Sentiment 109

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 139

Brand Monitoring Brands Sentiment Reputation 139

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Active listening techniques can also aid understanding and ensure you’re on the same page. Here is a report from Sprout’s Listening capability.

Reputation 103

Reputation System Brands Knowledge Base 103

Keyhole.co

MAY 16, 2023

Why should you actively pursue media monitoring? Competitor analysis Media monitoring spies on competitors’ online activity so you stay ahead of the curve. Here’s what you can monitor: Industry terms Popular product names Brand names in the same space as yours Campaign hashtags and mentions 3.

Tools 52

Tools Sentiment Analysis Metrics 52

Social Media Strategies Summit

FEBRUARY 24, 2021

About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. Evidently, while knitting is a comforting, mindful activity enjoyed by millions of Americans , it also puts a lot of strain on their eyes, which over time causes headaches and migraines. Your campaign hashtags.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

APRIL 18, 2023

Further, competitor analysis will help you understand your brand positioning. Track your Instagram accounts on Keyhole Why should you be actively tracking your Instagram metrics? The engagement rate is important because it helps you understand how actively your audience interacts with your content. Consider this example.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

FEBRUARY 8, 2024

Social listening and hashtags tracking tools can help you monitor these metrics effectively. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Competitive analysis is a huge piece of figuring out your messaging.

Sentiment 132

Sentiment How To Marketing Analysis 132

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels. Fanbooster.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

APRIL 26, 2023

If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis. Also, make sure you share your posts when your followers are most active. Keep a check on follower activity for that.

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

DECEMBER 11, 2020

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

DECEMBER 30, 2022

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Did you know that Keyhole users report saving at least 5 hours every week with automated data gathering, reporting, and analysis?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

MARCH 14, 2023

For instance, y ou can see when your users are most active t o improve your efforts for increased engagement. For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

MARCH 30, 2023

Competitive analysis: Companies can also use brand monitoring to monitor their competitors. Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., Add a keyword, brand name, product, or relevant hashtag by clicking “+Add New Tracker”.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52