Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Devumi

JANUARY 23, 2015

Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! For a local retailer with one location, well, what’s the point of all this?

Trends 60

Trends Twitter Hashtag Marketing 60

agora pulse

JANUARY 4, 2018

Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials. The advantage of course is that you will tap into the FOMO market and in theory make your content more valuable and grabable. Setting up a social media store was huge between 2015- 2016.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Is this purely a social media initiative, or is it one that’s implemented across all marketing channels? The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand doesn’t just talk about the drink itself but also taps into content centered around sports, adventure, and lifestyle. Target is one of the most successful retail brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Audiense

MAY 5, 2016

of the marketing budgets in that time. The social world has become a very noisy space, and a lot of the time, companies are talking about the same thing (retail is a great example of this). ” Holly Clarke , EMEA Marketing Manager, Airbnb. Sean Meehan , 2015 Rising Star Of The Year, The Drum Marketing Awards.

Social Media 113

Social Media Skills Applications Social Media Management 113

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand doesn’t just talk about the drink itself but also taps into content centered around sports, adventure, and lifestyle. Target is one of the most successful retail brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72