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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 104
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Conversational marketing: What it means for your social media strategy

Sprout Social

Adidas first launched their WhatsApp marketing strategy back in 2015. The big box retailer was the first to bring live TikTok shopping to the US in December 2020. They frequently partner with celebrities and creators to host their live videos. Adidas wants to be where their superfans are. American Red Cross.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

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The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. REI is a retail brand that has a business interest in Black Friday.

Brands 94
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Over 2 hours a day , in fact, which is 30% more time than in 2015. Host a giveaway. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015. That’s good news for you, since people are spending more time than ever on social media. Definitely don’t do that.

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jay is the founder of [link] and host of the Social Pros podcast. Listen Now.

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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

— Porsche Retail Group (@PorscheRetail) September 24, 2015. Clauson: We host an event in the US every four years called Rennsport Reunion; it’s the largest gathering of Porsche’s, including really significant historical models going right back to the very beginning of our brand and celebrating our motorsport history.

Strategy 113