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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink.

Trends 182
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Monday Roundup: Influencer Relationships

Waxing UnLyrical

Why: “With participation marketing, companies can take a view of working with influencers of different types to produce a variety of benefits – all through content,” says Lee Odden , as he shows how a “mutual investment in creating useful and engaging content can pay dividends for all involved.”

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Kim Garst ツ (@kimgarst) March 13, 2015.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

The chance for increased engagement, interaction and shares. Marie Forleo actively uses video to engage her audience. Ever struggle with staying present while still planning for the future? Posted by Marie Forleo on Wednesday, April 22, 2015. What to Do to Increase Facebook Engagement. Cover Photo.

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4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. From the moment of initial contact, engagement, and into long-term retention, brands are using journey mapping to analyze and fine-tune their entire tunnel through the content they put out. Journey Mapping.

Content 60
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5 Blogging Tips From A Social Entrepreneur

ProBlogger

Your company can and should have a blog in order to bolster your online presence by reaching new audiences and engaging existing ones, and establish your company as a leader in its field. James Aschehoug is the co-founder of URIJI JAMI created in 2015, he is a British and French national based in London.

Tips 53
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). You: tweets she found engaging in the past, how often and how heavily she use Twitter. Never do clickbait.