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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February. It was the name of Tesla’s third car model , launched in 2015.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Recruiting brand ambassadors or influencers. To showcase its brand, Nike frequently collaborates with athletes who symbolize those values. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing. Developing a loyal customer base. whirlpoolusa.

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How Can I Get More Instagram Video Views?

agora pulse

Choose Relevant Hashtags. Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. A clever hashtag on its own can actually be enough to encourage users to watch your video. Posts on Instagram with at least one hashtag average 12.6%

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[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram

Audiense

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. — Models Own (@modelsown) August 19, 2015. These posts included the brand handle as well as the hashtag. E: We used Audiense to find the nail art bloggers and influencers.

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. We note that it took Canada’s federal Liberal government (which came to power in 2015 promising to act on all 94 Calls to Action of the Truth and Reconciliation Commission ) nearly seven years to meet the relatively simple Call Number 80.

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How to use social listening to improve your marketing messaging

Sprout Social

Social listening can help you identify keywords and hashtags associated with marketing as they appeared through your campaigns. Which accounts (think: influencers, collaborators, press mentions) resulted in the most buzz for your business? Did people talk about your biggest marketing pushes? Did they land?

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting.