2015 Brands Retail Sentiment 
Sprout Social
NOVEMBER 19, 2018
This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.
Sprout Social
APRIL 21, 2020
And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.
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Sprout Social
APRIL 19, 2022
Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?
Twist Image
JANUARY 25, 2017
The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." Brands do believe that a strong marketing agency should have strong digital marketing chops. But what about brands? It's for your brand too.
Sprout Social
JANUARY 22, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.
Convince & Convert
NOVEMBER 16, 2015
Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Retailers can find customers that are posting in-store and immediately address issues. Social content can be aggregated from specific places of interest for your brand, and audiences can be identified from these locations.
Convince & Convert
DECEMBER 4, 2015
To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday.
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