Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Video has been a trend for years now, and there is no denying its importance. A whopping 47% of U.S.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. For one thing, they represent an important indicator of consumer sentiment. Brands can also use emojis to communicate directly with consumers, building trust and affinity in the process. They have become a language of their own.

Tips 121

Tips Marketing Press Release Influencer 121

The Social Media Incubator

FEBRUARY 2, 2015

The sentimental factor. Some brands take the opportunity of the Super Bowl to beef up a campaign or introduce a new one. But one brand in particular knocked it out of the park during Super Bowl XLIX: McDonald’s. If you want to watch any ads again, click here for a full list of the 2015 Super Bowl commercials.

Advertising 100

Advertising Sentiment Campaign Influencer 100

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. From a mom and pop shop to a global brand, retailers can make the most out of increased visibility this holiday by leveling up their social strategy. More than 2.9

Retail 109

Retail Sentiment Project Instagram 109

Socialmedia.biz

FEBRUARY 11, 2019

On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis. Most of this information aligns with your interests and offers a personal context. Tracking Search Volume.

Social Media 88

Social Media Sentiment Analysis Study 88

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Convince & Convert

DECEMBER 9, 2015

Sponsored Social has redefined what digital word-of-mouth can do for brands. Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance.

Sample 60

Sample Samples Survey Study 60

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Are you looking for brand awareness? This way all of your content will be cohesive and have the same overall vision, strengthening your brand. Engage in the comments section of other brands’ content and create a relationship with them.

Video 129

Video Social Media How To Trends 129

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. If you want to better understand where Evans' headspace is at, when it comes to mobile, you should also read his piece: 16 mobile theses (from December 2015). How will anybody truly find your brand? Focus on this brands.

Mobile 40

Mobile Brands Yahoo Banking 40

Talkwalker SM

APRIL 26, 2016

Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience. Social listening can also inform when a brand should join a conversation. How social listening connects the hearts of organ donors.

UGC 60

UGC Sentiment Exercises Issues 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. For one thing, they represent an important indicator of consumer sentiment. Brands can also use emojis to communicate directly with consumers, building trust and affinity in the process. They have become a language of their own.

Tips 60

Tips Marketing Press Release Influencer 60

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Many brands stop at the data but aren’t sure what’s next. With the annual U.S.

Research 60

Research Engagement How To Sentiment 60

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

yMarketingMatters

DECEMBER 6, 2015

Facebook Slideshow: This amazing new update allows you to tell your brand’s story with easy-to-create, lightweight videos. The study also examined consumer sentiment towards sponsored social media content. NOVEMBER TIP: Advertise in Social Media!

Social Media 100

Social Media Sentiment Study Advertising 100

Ignite Social Media

AUGUST 15, 2016

Twitter is now going to let a broader group of influential people and brands create Moments and the plan is to eventually allow all users to create stories. According to an article on the subject in The New York Times , Facebook’s ad revenue in 2015 came in just short of a cool $18 billion (gulp, billion) that generated $3.69

Twitter 60

Twitter Facebook Instagram Sentiment 60

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 104

Retail Trends Fashion Marketing 104

Twist Image

NOVEMBER 22, 2017

Back in 2015, I published an article titled, Disruption, Disruption Everywhere , that listed out the many industries that were now deploying digital marketing services. Walter Thompson Corporation ) and r ebranded as Mirum in 2015 to build one of the largest digital marketing agencies in the world. Now, take a look at your brand.

Marketing 58

Marketing Apple Advertising Analytics 58

Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. . hannah (@ughjinxx) March 2, 2015. Milestones Aren’t Just About Your Brand. Image via Converse.

Communities 60

Communities Case Study Tumblr Campaign 60

Convince & Convert

DECEMBER 4, 2015

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. Let Consumers Know You’re Closed.

Content 60

Content How To Tumblr UGC 60

Twist Image

JANUARY 25, 2017

The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." Brands do believe that a strong marketing agency should have strong digital marketing chops. But what about brands? It's for your brand too.

Retail 40

Retail Sentiment Applications Mobile 40

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. People will be talking about your brand in various places, but during an event, it is especially important to understand what is being said at specific event locations. highlight to tweet). This strategy today just won’t work.

Data 60

Data Conversation Case Study How To 60

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. The brands did not shy away.

Facebook 64

Facebook Marketing Instagram Metrics 64

Proactive Report

FEBRUARY 3, 2015

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. Positive and negative sentiment can be seen and actions taken immediately, as well as cementing a firm hold on the minds of your customers.

Social Media 40

Social Media Sentiment Hashtag YouTube 40

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .”

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

NOVEMBER 7, 2023

” sentiments are oft-repeated: they’re true. ” That’s when I pivoted and started focusing on writing SEO content for brands, before eventually finding my niche in the world of work. The next year (2015), I grossed $32,000, which matched what I had been earning full-time. So dang true.

Project 94

Project Software Small Business Energy 94

Twist Image

AUGUST 27, 2016

The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. There may be a business sentiment that tough times are around the corner, so spending now and grabbing market share is the right strategy to ensure a tougher future. It represents over 20% of nominal global GDP and 17% of gross world product. advertising.

Advertising 40

Advertising Startup Analytics Sentiment 40

Audiense

JULY 5, 2016

Whereas some others are based more around sentiment, so we’ll analyse what’s driving likes and retweets. They get that you can’t attach a precise pound sign to every activity, there’s value in a good brand experience or a great campaign. — Surface UK (@Surface_UK) November 17, 2015. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Case in point, the Chipotle E Coli outbreak in 2015. This brings us to our next point.

Press Release 95

Press Release Banking Reputation Marketing 95

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives. Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

Oktopost

JUNE 28, 2023

Then again, there are plenty of tried-and-tested techniques out there for brands to adopt if they want to paddle out of those stagnant waters and get that social media boost they sorely need. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Social Media Strategies Summit

AUGUST 1, 2019

It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. You can build a more authentic brand partnership.

Influencer 114

Influencer Examples Brands Fashion 114

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. With the Twitter Listening report, you can better understand the effectiveness of your Twitter campaigns and uncover trends in the usage of brand keywords and hashtags.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. If this was a real game, who would you main? Apple’s #ShotOniPhone.

Campaign 136

Campaign Social Media Collaboration Apple 136

Oktopost

MAY 2, 2023

Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. It’s about keeping tabs on direct mentions of and interactions with your brand, so that you can go into crisis management mode as soon as possible.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Engagement Social media is called “social” media for a reason and when it comes to growing your brand, engaging in conversations is just as important as publishing content. Start Page puts your brand first.

Features 84

Features Sentiment Analytics Statistics 84

Writtent Blog

MAY 10, 2021

In 2020, I’ve seen even more brands utilize user generated content for Instagram story ads, Instagram post ads and Pinterest ads. If you allow the brand to re-post, will they credit you? In an age marred by growing protectionist sentiment, the victory is economic as much as symbolic for Brussels.

Policies 40

Policies Microsoft Health Care Resources 40