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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Memes will also play a large roll on the site; a new tool allows users to either design their own art or remix existing illustrations, and share them across different social media platforms.

Campaign 178
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. However, she deserves a spot on this list because she has recent experience as CEO of firmographic data platform Mattermark , where she was also a co-founder. Yet Levie has amassed 2.4

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

The brand has millions of fans and loyalists around the world, which translates to followers on online platforms. This was in 2014, and it was just the start. From this Twitter post above, you can see how Gymshark uses funny memes to connect with younger audiences. Here is the wondrous follower count on Gymshark’s main accounts.

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly Key Takeaways. What is TikTok?

Marketing 217
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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

A messaging platform owned by one of the world’s biggest tech companies with unfathomable reach? If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers. billion times since 2014. billion times.

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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT.

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Simply, transmedia means to trans port a story or message into a customer’s everyday life, through the use of multiple media platforms. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. The Viral Gold Formula.