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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Holy Social!

Curation 141
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4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Moreover, Facebook was the most popular social media app of millennials in U.S

Trends 60
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Curate user-generated content.

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly We recently hosted a webinar on TikTok.

Marketing 217
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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Sharing bits of information about your business or service on social media. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Influencers curate content that caters to the interests of their followers.

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Be Social Don’t Just Do Social

Convince & Convert

iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. I love learning how others change and adapt.”

Apple 60