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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. a sheer Lilac.

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Gymshark does this by maintaining a strong social media presence and an active fitness community online. Using consistent and effective hashtags Gymshark’s LinkedIn page has the tagline ‘Be A Visionary.’ So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. Please let us know in the comments below!

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Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. Users are then alerted with a notification and earn compensation (1 cent ) for every star, comment and view of their own posts.

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7 Instagram Marketing Tips For Bars, Restaurants & Breweries

Firebelly

3) What should we do to build community on Instagram? Comment on and “double tap” those pics! Never forget the Instapurge of 2014 ! I love Sprout Social for monitoring & responding to comments/mentions/hashtags. Search for those tagging your brand in their photos or updates. Respond to mentions and tags.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

Turn up the likes, comments, and shares with these social media contest ideas. Like and/or comment to win. The classic “like and/or comment to win” is a tried and true way to increase engagement. Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Tag a friend.

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Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Also, hundreds of comments and angry DMs are flooding the brand’s social media notifications. Well, that actually happened on American Apparel’s Tumblr page in 2014. Stay open to comments and feedback from the community.