Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively.

Video 70

Video Marketing Case Study Mobile 70

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Often these trends rise rapidly in a year or two and plateau. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. By June of 2014, nearly 80 percent of U.S.

Advertising 112

Advertising Social Media List Statistics 112

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. YouTube is red, Facebook is blue. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Don’t believe us? Facebook Statistics. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. YouTube and Video Marketing Trends. YouTube is the third-most-visited site on the web, with two billion views per day.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 16, 2014

What trends and changes in social media do marketers need to stay on top of? 5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. ” B2B Social Media Marketing Guides. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. 94% of B2B marketers use LinkedIn as part of their content strategy.

Template 167

Template Templates Content NewsCred 167

Webbiquity SMM

MARCH 27, 2018

As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Image credit: The Oracle of Film.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Rebekah Radice

FEBRUARY 15, 2016

Marketers who didn’t respond to changing trends limped along. First, anticipate social media trends that will impact your business. Below are the top social media trends that will transform your marketing efforts. Below are the top social media trends that will transform your marketing efforts. It’s no secret.

Trends 114

Trends Social Media Survey Mobile 114

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. Videos (on your homepage or company YouTube account). Whether motivated by new leadership or customer feedback, a rebrand on social is the perfect way to communicate your updated mission.

Social Media 118

Social Media How To Press Release Sentiment 118

Rebekah Radice

APRIL 11, 2016

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Stay top of mind and on top of trends in your industry. But the daddy of all video is still YouTube. Just take a look at the statistics and it’s easy to see, YouTube is a must for anyone generating video content.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. 7 steps to rank your video higher on YouTube by iMedia Connection.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). B2B Marketing Insider ). Between large and small businesses?

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. They were invited to write about trends and speak at industry trade shows. YouTube got started in 2005.

B2B 318

B2B Influencer Social Media BuzzStream 318

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below! The statistics are categorized into: Trends. 50 video Marketing statistics for 2017. Marketers’ Usage.

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. Social media stats in video form.

Research 191

Research Social Media B2B Statistics 191

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Keeping track of responses, brands and people, this tool sends a daily digest of your recent activity across Facebook, Twitter, LinkedIn, Blogs, Yelp, YouTube and Flickr. Pricing: Free – Limited profile and domain trends. $29/month

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Convince & Convert

MARCH 24, 2016

In 2014, Buzzsumo and OkDork conducted a study of 100 million articles. What trends are influencing their business or personal success? Is it educational, entertainment, or trends? Sometimes you have to write non-actionable content, like when covering industry trends. But over time, it will pay off. Write a Listicle.

Content 60

Content Template Templates Statistics 60

Sprout Social

OCTOBER 17, 2016

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Spend time each day looking through what’s trending topics and think of ways to join conversations even if they aren’t completely related to your industry. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40