Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Mobile devices account for more than half of all YouTube views.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Hootsuite

MAY 26, 2021

LinkedIn first introduced the concept of the SSI back in 2014. Using social listening tools allows your sales reps to go a step further and identify leads who are already talking about your business, your competitors or your industry. 70% of YouTube users have bought a brand’s product after seeing it on YouTube.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

OCTOBER 16, 2012

83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. TechCrunch ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Buffer Social

NOVEMBER 8, 2023

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

Metrics 98

Metrics Content Marketing Newsletter 98

Pam Moore

DECEMBER 11, 2016

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Rebekah Radice

APRIL 11, 2016

industry, niche, vertical). Where to begin, what to analyze, and what the value (and true ROI) is – no matter your industry. Strike industry jargon from your messaging and talk to your audience in a conversational way. Whether you want to make industry or vendor connections, LinkedIn is the place to be.

Sites 114

Sites Social Media How To LinkedIn 114

Sprout Social

FEBRUARY 10, 2022

You’re struggling to stand out in your industry. This is a problem that many B2B brands and SaaS companies face. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. Videos (on your homepage or company YouTube account). Mailchimp is a great example of this. An FAQ page.

Social Media 117

Social Media How To Press Release Sentiment 117

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

OCTOBER 8, 2013

7 steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. ” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start. Can social media help shorten b2b sales cycles?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. A few journalists, analysts, and business-book authors in any industry segment stood out. YouTube got started in 2005.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). Jim Belosic shares an infographic highlighting “16 tools that can help businesses with their social efforts,” and which is “helpful for folks who are preparing to migrate away from Wildfire and North Social” (both of which were acquired in 2014).

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. Social media stats in video form.

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

MARCH 24, 2016

In 2014, Buzzsumo and OkDork conducted a study of 100 million articles. A few features to consider include: Demographics: age group, gender, location, job title, industry. If there is any industry-specific vocabulary, you should take the time to explain it in your article. But over time, it will pay off. Write a Listicle.

Content 60

Content Template Templates Statistics 60

Sprout Social

OCTOBER 17, 2016

What to Share You can Tweet your blog posts, articles from around the web, industry news and more. Spend time each day looking through what’s trending topics and think of ways to join conversations even if they aren’t completely related to your industry. Most of these accounts are celebrities or not specific to your industry.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40