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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

Video 76
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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1. The following is a guest post.

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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. We’re willing to tread into unknown waters — trying new emerging platforms, new video formats, etc. What trends were you seeing at the time that prompted you to launch this business (2013)?

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

photo, video, or status update). Videos uploaded to Facebook that receive a large number of views or extended viewing duration. 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos. August 17, 2017: Posts that pretends to be a video will be demoted in the News Feed. Link posts.

List 190
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You Must Read This!

Twist Image

Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? Earlier this week, The Pew Research Center released a new report, The State of the News Media 2013 looking at the current state of American Journalism. billion minutes streaming video advertising in February. She's so heavy.

comScore 108
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7 Emerging Content Marketing Specialties

Writtent Blog

We’re increasingly hungry for visual content, and the wisest brands are producing a lot more videos, memes, images and Slideshows in response. Remember that image that Oreo Tweeted during the 2013 Super Bowl ? They had someone on staff who’s job was to respond to important moments.

Content 87
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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

Once the de facto standard for measuring a website’s authority, Google PageRank figures haven’t been updated in 2013, and Matt Cutts himself has stated they won’t be updated again this year. Don’t focus on just text – create videos, webinars, eBooks, images, memes and more if it’s what resonates with your audience.

SEO 95