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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

Video 76
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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. SMSsummit: Your talk at the upcoming Social Media Strategies Summit will explore why a willingness to take risks (and the inevitability of some failures) is one of the best ways to achieve big wins on social media.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

photo, video, or status update). Videos uploaded to Facebook that receive a large number of views or extended viewing duration. 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

List 190
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7 Emerging Content Marketing Specialties

Writtent Blog

Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. You can thank social media for giving everyone with an internet connection the ability to publish. Data Specialist.

Content 87
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How To Identify And Capitalize On Social Media Trend

Keyhole.co

Picture this: social media isn’t just part of our lives anymore—it’s the lifeblood coursing through our daily interactions and experiences. More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience. Let’s get started. Here’s why.

Trends 52
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How to Increase Social Media Engagement: A Guide for Marketers

Hootsuite

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? Click-throughs.