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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

SMSsummit: Your talk at the upcoming Social Media Strategies Summit will explore why a willingness to take risks (and the inevitability of some failures) is one of the best ways to achieve big wins on social media. What trends were you seeing at the time that prompted you to launch this business (2013)?

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76
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Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

Pixlee

Although it seems like an easy marketing ploy, you’ll want to make sure that your brand is fully aware of what trendjacking is and how it can help (or even potentially hurt) your brand in the current state of social media. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes.

Brands 55
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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. August 23, 2013: Facebook has developed a new algorithm to find and show high-quality content to users. August 23, 2013: High-quality content. Would you call this a low quality post or meme?

List 190
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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

The only thing quicker than Google’s capacity for crawling and indexing content is Twitter, one of the world’s fastest-moving social media networks. Even if you’re not currently using HootSuite to manage your brand’s social media presence, the app’s automated keyword stream is a powerful content creation tool. Agility.

Tools 91
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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media. They put a fictional individual front-and-center, utilizing social media to air some of the most-common complaints about the Browser. The wacky CEO?

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7 Emerging Content Marketing Specialties

Writtent Blog

Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. You can thank social media for giving everyone with an internet connection the ability to publish. Data Specialist.

Content 87