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This Week in Social Media – 6/5/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

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Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Convince & Convert

Lowe’s (@Lowes) May 30, 2013. Lead Generation Cards reduce participatory friction to almost nothing – it’s the perfect balm for lazy but interested consumers, especially those on a mobile device who don’t want to fill out forms. Here’s an excellent post from Hubspot on the step-by-step.

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Tweet (Source: Hubspot ). 4) By 2013, it is projected that 128 million people in the US will be blog readers. Tweet (Source: HubSpot ). 12) 81% of companies consider their blogs “useful,” “important,” or “critical” Tweet (Source: Hubspot ). Tweet (Source: HubSpot ).

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds. Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos.

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Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)

Buffer Social

HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). The rise of vertical mobile videos. Ninety-six percent of mobile consumption is vertical so even if a video is square, or in the traditional 16:9, horizontal format, very few people will flip their phone to consume the content.

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Google Changes, Rocking Marketers and Other Content of the Week

Writtent Blog

As mobile ads grow, small businesses are going to benefit sufficiently by switching your bids from computer to tablet users. Moreover, it’s possible to bid on those mobile users who are closer to your physical location. There are many things you should look forward to. How Pinterest Helped a Mom Win Major Brands as Clients.

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