The Realtime Report
OCTOBER 1, 2012
Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).
Hootsuite
JUNE 28, 2023
Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Your direct traffic in Google Analytics is a good estimate. dark social.
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Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. The thick of the 2012 holiday season is here. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.
Convince & Convert
JANUARY 9, 2012
Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Sentiment may even out in short order.
Convince & Convert
JANUARY 9, 2012
Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Sentiment may even out in short order.
Convince & Convert
MAY 18, 2012
Jay : I mean it’s a focus group of one at that point, is it not? If you sort of weighed in on what Google was going to become or whether Google was going to be a fad, just a few years after Google really had hit its stride, you would be very surprised in terms of what it is today and the same is true for a lot of other companies.
Diva Marketing Blog
FEBRUARY 22, 2009
Two - Does using free tools like Google Alerts or Technorati still work? Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. He graciously shared his insights on changes and future trends in marketing research. This was really explosive.
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