The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

FEBRUARY 22, 2016

If we look at some of the tech companies out there—Google, Facebook, Twitter, and so on—we can see that they’re constantly listening to consumers and adjusting their products or services depending on what their customers like and want. Then one day in 2012, a man wrote to Bodyform on Facebook. Most people saw through it.

Data 60

Data Marketing Campaign Film 60

Writtent Blog

JULY 16, 2013

The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week! Google and other major search engines associate fresh content with authority. The meteoric rise of mobile technology means that consumers are always reading content.

Sysomos 88

Sysomos Hubspot SEO ROI 88