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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

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2012 Acquisitions in Social Media Analysis

Net-Savvy Executive

The volume has gone up every year, and 2012 is no exception. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. As with the big directory of over 400 companies, the list of transactions requires some judgment about which deals to include.

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comScore January 2012 Search Engine Rankings

Bill Hartzer

Think of this more as the “market share” for the search engine industry. Google led the explicit core search market in January with 66.2 Google led the explicit core search market in January with 66.2 explicit core search market in January with 66.2 percent market share (up 0.3 comScore, Inc.

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20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. What worked in 2011 may or may not be as effective in 2012. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. Photo Credit: Alexander Henning Drachmann on Flickr.

Questions 167
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Why Businesses Need Local SEO Optimization

Idaconcpts

In July 2012, Google Insights indicated that every second 3.5 This provides an interesting insight to online marketers on what regions will require more time and budget. However, as the presented top 10 list of nations interested in SEO ranking shows, Canada has one of the most competitive SEO markets in the world.

SEO 146
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Why I am No Longer a Link Builder But Now a Content Publicist

Bill Hartzer

Rather, just go ahead and change my whole entire attitude and way of thinking when it comes to SEO, web site marketing, internet marketing, online marketing, whatever you want to call it these days. For me, it all really started with Danny Sullivan’s rant about link earning in June 2012. Why the change?

Content 152