Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 191

B2B Strategy Marketing Buy 191

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Moreover, 20 percent of mobile users use it as their primary device.

Apparel 236

Apparel iPad Mobile Loyalty 236

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. In this niche, there are online communities like Facebook Groups and sub Reddits where carriers and professional truck drivers talk to each other.

Travel 91

Travel B2B Automotive Campaign 91

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Come with a case of beer and some great conversation, and you just might be a hit. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Social Media 216

Social Media Resources Tips Policies 216

Keyhole.co

JANUARY 30, 2024

A target audience is a particular group of people who share certain demographics and behavioral traits and are likely to be interested in your product or service. Here are some notable ones: Demographics This segment is based on the socio-economic data that describe a group of audience. What is a target audience?

Social Media 59

Social Media How To Patterns Sports 59

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. link] jaybaer The agency's role should be helping the company find ways those two groups can work together closely. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing.

LinkedIn 202

LinkedIn B2B Social Networking Groups 202

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 31% included conversion rate optimization. B2B Marketing Insider ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MARCH 8, 2013

LinkedIn, too, has potential, especially in the B2B market and with the recent changes they have made. In November 2012, 54% of companies were using Instagram, while just three months later, that percentage had risen to 59%. Bill Boorman runs a series of groups called Tru Events. via eMarketer.

Curation 128

Curation Content How To LinkedIn 128

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” ” B2B Marketing Research and Statistics. hours to 6.3 for the year).

Statistics 191

Statistics Research Social Media B2B 191

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. It’s a small group of people, right? The Conversation Index – Q3 Insights. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. It’s a small group of people, right? The Conversation Index – Q3 Insights. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Buffer Social

JUNE 1, 2016

I’m part of a pretty privileged group. Instead, it should use social as a recruiting channel, a way to join the larger conversation about design, a chance to engage your power users or all of the above. Social media is also invaluable when it comes to monitoring the conversations around your brand and its competitors.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012.

Statistics 229

Statistics Social Media B2B Journal 229

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Jay : I’m pretty sure that they have a conversion rate test running at Marketo. But then I look at it conversely and say, “Well, they know everything else about me.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Interesting conversation that we had last week. Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. Listen Now. Jill : Yeah.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Use keywords, interact with fans, and engage with groups. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 223

Tips Facebook Tools B2B 223

Sprout Social

OCTOBER 17, 2016

Also keep in mind a majority of your Tweets should be conversational rather than broadcasts. Spend time each day looking through what’s trending topics and think of ways to join conversations even if they aren’t completely related to your industry. source ) Uses an authentic and conversational tone in its Tweets.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

JUNE 24, 2016

Kate Volman : Hello, everyone and welcome to Talk Digital to Me, conversations on marketing and customer service with the pros over at Convince & Convert. And today I am joined by the Managing Editor, Jess Ostroff and I’m so excited because the conversation today is about how to create maximum content with minimal effort.

Content 113

Content How To eBook Platform 113

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. add value to the conversation, share relevant links, and comment regularly on the same blogs). 20 Ways to Improve Your Blog by TribalCafe. 5 Tips to Becoming a Top Blog in Your Industry by Social Media Examiner.

Resources 195

Resources Tips Syndication SEO 195

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. I’ve been a Canva advocate since it was launched in 2012, and it just keeps getting better.

Social Media 175

Social Media UGC Tips CPM 175

Writtent Blog

JULY 16, 2013

The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week! If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. Your Competitors Are Blogging, a Lot. It’s Easy ROI.

Sysomos 88

Sysomos Hubspot SEO ROI 88