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Unmetric joins the Falcon & Cision Family

Unmetric

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Let us know how you’re planning to use influencer marketing to boost your results in 2013!

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5 Apps To Enhance Your Brand

Idaconcpts

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Hootsuite is a social media management app that businesses can use to increase their social media presence.

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What brands and BTS can teach you about partnerships and social media marketing

Unmetric

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. It was like any other day, or so we thought. The rise of BTS.

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Getting to the bottom of community management

Jeff Esposito

If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

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Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Pet360 Social Media Manager & PR Specialist, Jon Steiert. Jon Steiert is the Social Media Manager & PR Specialist at Pet360, Inc , where traffic from social to the website has gone up 800% since his start in September of 2013. Read on for the full highlights: [link].

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Twitter co-founder Jack Dorsey told CNBC in 2013 how that changed Twitter and the way people get news. In my experience, we as social media managers tend to take social media very seriously. The Ice Bucket Challenge can help to act as a guide or blueprint for achieving viral success via social media.