Trending Sources

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, The Fortune Global 100 companies are mentioned 5.6

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. If you’re thinking about adopting a social media management tool, there are several questions you should be asking yourself and your team before you dive in.

Interview with Social Media Manager: Hristina Hristova from Acronis

Social Media Citizens

Hristina Hristova is currently working for Acronis as a global social media manager for consumer products. Hristina’s background is in social media and publishing – Hristina was a founding member of Groupon UK , and worked for the social buying giant as a social media strategist. Lastly, collaboration.

Social Media Manager: How People See Me & What They Think I Do

Firebelly

social media manager does a lot, but when I tell people what I do I always get the same reaction, “Oh, so you play on Facebook all day.” ” Have a look: And if you haven’t checked out Sh*t Social Media People Say , be sure to do so! The How People See Me/What People Think I Do meme is the new Sh*t People Say on Facebook.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Stacey Acevero. sacevero. kishau.

Social media management systems: A comparison

Gemma Went

I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. Social Media Tools and Apps social media management systems… Read more.

Social Media Management Software Ranked and Rated

Convince & Convert

Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” ” It looks at the issues faced by large corporations when social media accounts steadily expand like Simon Cowell’s ego, creating lack of coordination and increased risk for social media crisis. Among the 140 global corporations studied for the report, they each have an average of 178 different social media accounts. How prevalent is this problem?

Social Media Management Software Ranked and Rated

Convince & Convert

Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” ” It looks at the issues faced by large corporations when social media accounts steadily expand like Simon Cowell’s ego, creating lack of coordination and increased risk for social media crisis.

Is your Social Media Manager Kicking A.$$?

Proactive Report

It seems like everyone and his proverbial dog are talking about the advent of the new model of media. How do you navigate these uncharted social media waters? The first factor is who you hire, because Social Media and Digital Public Relations are personal and rely on personal relationships. One of the secrets to social media success is the quality of your content.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. The first chart shows the statistics for the question “Are you using social media for your business?”

New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

Mindjumpers

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.” Infographic].

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. times more likes and 1.8 Know your fans.

The State of Social Media In The UK

Mindjumpers

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. Our data sources for this article were Xposure and Nielson.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment. I’ve even experienced it first-hand on a couple of seemingly innocent blog posts. When receiving a negative social media comment, "playing possum" until the attacker goes away is never a good idea. What do you do?

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. The Role of Big Data in (Social) Marketing.

Join Mark Story for a Special Livefyre Q&A Today

Spin Sucks

He’s a good friend – someone I  finally got to meet in person during the Marketing in the Round book tour – and he’s written the book on how to get a job in social media management. Starting Your Career as a Social Media Manager. You may notice this is becoming a regular thing. Having authors on to answer questions about their books.

Google’s Acquisition of Wildfire: What Is The Future of Social Media Management Platforms?

Mindjumpers

Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. infographic].

Three Critical Traits Of a Social Media Grown-Up

Spin Sucks

Cathryn Sloane’s article “ Why Every Social Media Manager Should Be Under 25 ” caused a bit of firestorm last month. The debate surrounds how experienced – and old – someone should be to succeed as a social media practitioner. Being a social media grown-up means you have the essential skills to be a really good practitioner. So what is “it?”. Wrong.

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.

Top 12 Blog Posts Of 2012

Firebelly

Here are the 12 most-read posts on our blog in 2012. Sh*t Social Media People Say. Facebook Page Management Tip: Ask For A Different Perspective. 8. Social Media Manager: How People See Me & What They Think I Do. Blog Blogging Content Marketing Social MediaPinterest, Instagram and memes were popular topics.

How to Manage Social Media Profiles

yMarketingMatters

There are many social networking websites for smaller businesses. If you use all of these sites — or just one or two — that’s a ton to manage. Little wonder that business owners become overwhelmed when it comes to managing social media. This article will offer tips on how businesses can manage social media activities. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment. I’ve even experienced it first-hand on a couple of seemingly innocent blog posts. When receiving a negative social media comment, "playing possum" until the attacker goes away is never a good idea. What do you do?

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently In addition to your paid and owned channels, how can you work with influencers to boost your earned media and amplify your voice on the social web?

4 Reasons Google Bought Wildfire

Convince & Convert

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. It was just a matter of time,  as given that Buddy Media, Vitrue, Involver, and Context Optional had already been snapped up, Wildfire was one of few remaining independent players with an enterprise client list. Access to Social Signal. Launch Adwords for Social. Jay is the founder of [link] and host of the Social Pros podcast. But it’s brilliant.

Five Things Bacon Can Teach Us About Content Marketing

Spin Sucks

Jason Miller  is the social media manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. Necessary? Useful and entertaining? Absolutely. Five Things Bacon Can Teach Us About Content Marketing. Bacon is nostalgic.

Interview with Social Media Manager: Layla Sabourian-Tarwe from Yahoo!

Social Media Citizens

Layla Sabourian-Tarwe is Senior Social Media & Online Community Manager at Yahoo! Previously, Layla has been an International Community and Communications Manager at eBay , Community Manager at Logitech   and Global Partner Network Community Rep at Oracle. Mail box series generated a lot of fun and chatter on our social channels. Language? Yahoo!/Bing

14 Ways New Facebook Betrays Small Business

Convince & Convert

Creating emotional connections is a luxury that is out of reach for small businesses where the Facebook page manager is doing so on her lunchbreak. 3. Said Roland Smart , Director of Product Marketing at enterprise social media management software company Involver (whom I interviewed about Facebook’s changes). Presumably to keep the Wall chatter more positive and to stop Twitter’s march toward becoming the default place for social media customer service, Facebook is offering an (optional) feature whereby people can send direct messages to businesses.

How Some Big Brands Manage Social Media

SocialFish

I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. This also includes some discussion of social media management systems. Altimeter Webinar: A Strategy for Managing Social Media Proliferation, with Jeremiah Owyang from Altimeter Group on Vimeo.

Vimeo 101

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

The “Social Customer Service Race” Study. Brands must use social customer relations management systems to find and prioritize social media comments and help requests in real time. The questions or comments used for the study were meant to elicit a response, based on the social media management best practices of several industry experts. The

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There's Plenty of Room to Grow for Enterprise Social

Stay N' Alive

On Thursday Altimeter Group released a report, titled "A Strategy for Managing Social Media Proliferation", on the state of social media strategy in global corporations with over 1,000 employees. The report is quite telling, suggesting that most organizations in this category simply aren't properly aligning business values with social media strategy and lack the proper tools to manage their. altimeter Technology tools social enterprise social smms social media management system

How Enterprise Social Networking Drive Business Value [Report]

Mindjumpers

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. As a result, a new approach is required that focuses on four key ways that relationships create value through enterprise social networks, as you can see in the figure below.

Outsourcing Social Media – Is It Worth It?

SocMed Sean

appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose. Thanks again to Matt for sharing his experience with outsourcing social media.

Will Lack of Creativity Be the Demise of the PR Industry?

Spin Sucks

Like Perlut, I cut my teeth on reputation management and big brand crisis communications. This Wednesday, October 24, join  Mark Story  for a Livefyre Q&A to discuss his book, “ Starting Your Career as a Social Media Manager.” ”? Admittedly probably not the best place for a branded question, but a pizza every week for 30 years?

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! How do you deal with negativity? Leave a comment!

The Most Remarkable People on Social Media Today

Unspoken

Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.