As the automobile represented a sense of freedom for youth a generation before, the mobile phone represents that freedom for the youth of today. It should be no wonder to see that the Millennials mobile activity leads feature phone ownership, smart phone adoption, app usage, the mobile web and on and on. The mobile world, the mobile phone, being mobile encompasses who these individuals are. It’s something that began with the consumption and recreational use of featured phones , which quickly digressed into overwhelming text usage. It is who they are. MORE >>

QR codes are a very cool and interesting idea but even our love for our smart phones has hardly enticed many Millennials one bit. Advertising Branding Strategy Consumer Trends Facebook Generation Y/Millennials Internet Marketing Mobile Communication Social Media Technology Twitter "Like" brand values brandification Brands content is king follow Gen-Y Generation Y Millennials Mobile smart phones strategyTweet Trying to market in today’s environment has become quite an interesting task to say the least. Traditional marketing is still an aspect of the game. Now what? MORE >>

Further, with a massive shift away from remote desktop internet access to mobile access in the form of laptops, smart phones, tablets and even onto television sets themselves, it has increased usage of multiple media channels and experience that occur at once. Advertising Branding Strategy Consumer Trends Facebook Generation Y/Millennials Internet Marketing Social Media Technology TV Twitter Conversation Gen-Y Generation Y Millennials online smart phones social paradigm social television traditional media video webEveryone was caught in the hype. The end of TV. MORE >>

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. Sally Falkow predicts that social media integration with corporate websites will be a major trend in 2011 and shares Jeremiah Owyang’s model for achieving that integration. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom. Are These Social Media Trends of 2011 Part of Your Strategy? MORE >>

The next time that someone asks if you would like to pay with cash, credit or check, just pull out your smart phone. Google is developing a new feature called Google Wallet , which will allow users to charge virtually any transaction to a credit card by using a smart phone. Just tap your phone on the reader and your phone sends payment, and, at some merchants, offers and loyalty information. No, you won’t be making a call for this one. So how does it work? Photo courtesy of Google. Check please! MORE >>