Hootsuite

JULY 21, 2020

Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Tip: We have a complete guide on Twitter analytics for marketers if you want to get the most out of your metrics. Ready to put your video marketing plan into action? Get Started.

Metrics 144

Metrics Platform Video HootSuite 144

Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Rebekah Radice

FEBRUARY 15, 2016

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Marketers who didn’t respond to changing trends limped along. Below are the top social media trends that will transform your marketing efforts. It’s taken a passive relationship marketing approach and put it on steroids.

Trends 114

Trends Social Media Survey Mobile 114

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

MAY 31, 2012

Click the play button to listen here: Download the audio file: [link]. B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Convince & Convert

FEBRUARY 23, 2012

Click the play button to listen here: Download the audio file: [link]. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. Listen Now. Eric : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Oktopost

AUGUST 15, 2022

In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. With the pandemic locking down social interaction to social channels, B2B brands relied on social media to connect with their customers and prospects. Check out the full infographic below, or download it here!

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Convince & Convert

FEBRUARY 2, 2012

Click the play button to listen here: Download the audio file: [link]. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. Contrast that with 2011, where 43% of people deemed information from a peer, a person like yourself, to be extremely or very credible.

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. ” The solution?

Tips 219

Tips Facebook Tools B2B 219

ProBlogger

MARCH 25, 2012

The September 2011 introduction of Facebook’s Timeline proved prophetic. Visual, as it turns out, is also the direction in which the world of online marketing has headed. The rise of visual storytelling as a means of spreading a marketing message couldn’t possibly have evaded you. What’s so irresistible about images?

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Sprout Social

MAY 10, 2022

So, how can you integrate conversational marketing into your strategy? Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints. The growing buzz around WhatsApp has many marketers asking, “What’s up with WhatsApp?” Enter: social media messaging apps.

Marketing 100

Marketing SMS Instagram Activities 100

Webbiquity SMM

JUNE 8, 2011

Management team bios and photos (downloadable JPGs in high-res and low-res versions for print and web). Downloadable JPG images in hi-res and low-res formats. . Downloadable JPG images in hi-res and low-res formats. See the 2011 Online Newsroom Survey (PDF) from TekGroup for more guidance here.

Press Release 200

Press Release scribd Vimeo How To 200

Convince & Convert

JUNE 24, 2016

Kate Volman : Hello, everyone and welcome to Talk Digital to Me, conversations on marketing and customer service with the pros over at Convince & Convert. You know, it’s something that is near and dear to my heart as a marketing person but also just as a lover of efficiency. That’s just the nature of digital marketing.

Content 113

Content How To eBook Platform 113