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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258
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How To Create a Presence on Google+

Mindjumpers

Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. This secures that you cannot push your page and content to people, but letting those interested come to you instead.

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What's A QR Code And Is It Contagious? | Small Business Mavericks

Small Business Mavericks

QR Codes are brand new so they’re not that sophisticated yet, but I can foresee a time when you will use QR Codes for special promotions – in addition to your primary QR Code for general marketing purposes. Is ‘Like’ The New Share? » What’s A QR Code And Is It Contagious?

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Online Advertising's Greatest Trick

Twist Image

We can also target those ads to the exact spaces that the brand wanted. In fact, maybe a banner ad is all about the branding effect? " Does online advertising deliver a true branding effect? Late last week, MediaPost , ran the news item, Display Advertising Shifts From Direct Response To Branding Media.

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Is AOL Moving Forward, Or Back?

Small Business Mavericks

She will head up the Huffington Post Media Group, which will consist of all Huffington Post and AOL content. If you look at AOLs goal, to develop a diverse group of news and content sources that cover the local, national, and international scenes, then it may very well be a good buy. I consider it a branding issue.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).