Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. We did those things for decades or even centuries, but they were only as stable as the accidents that caused them. All rights reserved.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

JUNE 24, 2010

link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. I’ve realized it’s THE TRUTH. great points. funny, I was reading “What the Dog Saw&# by Malcom Gladwell today. There is a story about Ron Popeil in the book.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! Sound off in the comments, and maybe we’ll put together another post with great examples. How to use customer-generated content to increase sales.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference. population.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

JUNE 7, 2010

Hsieh acknowledges that the study of happiness is a personal hobby, and while his passion for the subject is apparent, a clear theme or call to action is largely absent. The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless. All rights reserved.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. A great (and yes tragic) case study.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. You’re a non-profit hoping to take your social media engagement to the next level?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

FEBRUARY 25, 2010

link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. You are indeed the perfect case study. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. Comcast is definitely on the ball in terms of social listening and response. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? I have studied and proven this.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

JULY 22, 2010

Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand? Building Lasting Customer Relationships [link] case studies from @stickystimuli #socialDJ [link] Carson RT @jaybaer: Are you a one click stand? A summer must-read!

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

JULY 8, 2010

March 2009. October 2009. I haven’t seen a recent study on the number of email accounts the average person has, but I’m guessing it’s declined slightly–aside from we crazy online/social marketers who have accounts for every purpose. services like Twitter, Pownce & Jaiku.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

AUGUST 31, 2010

Dr. Davis Foulger has studied online interactions and calls the experience Supersynchrony which allows participants to control of level of synchrony with parallel interactions. In short, we have to wait our turn. He says it’s like bending hyper time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. We have keyword searches that trigger email notifications to selected people on the social media teams or within the organization who need to be aware of what is happening in connected channels. RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. mpkahuna7 That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

MAY 20, 2010

Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. There's SOOOO many case studies and results out there to see what's already been done. shining through. All rights reserved.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MARCH 18, 2010

A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&# But there are many still making promises about the “unicorn&# that will in the end only create disappointment.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. That’s the research study I’d like to see. Trust in TV news?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. link] Addoway.com Love the infograph Jay.

Social Media 166

Social Media Strategy Social CRM Consultant 166

Convince & Convert

JUNE 3, 2010

So how does all this relate to social media strategy – after all, that’s why we’re here, right? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. Awesome stuff Jay — I love the way you bring real examples to social media. It really brings this stuff to life.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members).

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 4, 2010

link] Dio Favatas RT @jaybaer: You're Pissed Off at the Wrong Guy [link] [link] Tammy I've been told that National Rental Car actually did a study where they tracked customers who complained and were recovered versus those who never complained. link] jaybaer Never underestimate a customer scorned.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. I’m dying to find someone to recommend them to now. They did the Alton Brown Welch’s Grape Juice commercial, Maidenform Bras, and a whole lot more. I get Twitter follows based on keywords, where robots are obviously being used.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 25, 2010

Maybe an invite to an after school study hall – caffeine experience optional. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high. If you were Starbucks, how would you take advantage of this new network? For each Grande Mocha you buy we’ll give.25 25 cents to the school fund.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145