Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 20, 2010

This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. It’s this focus on “media&# rather than “social&# that could doom this industry eventually. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] jaybaer Brady and Jeff – Good question.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. .&# Not found. All rights reserved.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. Its great to see this conversation so relevant active! What do you think? link] jaybaer I agree Danny.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Previously, content about Kodak products would have been created by the media.

Content 124

Content Marketing Consultant Social Media 124

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Back in 2008, squandering off an online presence was a luxury. Only enterprises had the money and bandwidth to do so.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

AUGUST 26, 2010

Conversation Driver Analysis – Examination of words, phrases, themes Location Analysis – Where conversations about you are occurring in the “real&# world People Analysis – Who’s talking about you? Having ALL the tweets and Facebook messages on a single sheet is fascinating and satisfying.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Yael, what are your thoughts on this – how do you think it'll be measured in the long run?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. You can see alot of this in the 'green living' industry – folks call it greenwashing. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. What is your process for harvesting stories within your organization?

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. link] Ben LaMothe Are You Taking Social Media Shortcuts? link] KatFrench We've been having this same conversation with clients quite a bit lately. Are You Ready for the Opportunity Economy? Find a niche and engage.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Many citations to the article discuss this and its effectiveness in the hospitality industry. Thanks for the link.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 21, 2010

RT @GlassHalfFullPR: The 39 Social Media Tools I'll Use Today via @jaybaer [link] [link] Blu Maya The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Natalie This is such a great comprehensive list! Helps us all in the industry!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Donald Trump gets it right on The Apprentice, when he demands critical thinking on the spot.

Social Media 115

Social Media Strategy RFP Social CRM 115

Convince & Convert

AUGUST 25, 2010

I would posit that Facebook has much more competition than the Ad Industry, Social Media Industry, or people scared of Facebook’s growth would have us think. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high. Isn’t every MMORPG also a threat in a similar manner?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 2, 2010

Social is obviously going to be a huge part moving forward, and I believe mobile will as well. The potential for all this is mind-boggling, and looking at where we are now we can easily see how much room this industry has to grow. It'll be interesting to watch how Exact Target and other companies in this space evolve.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 2, 2010

I simply cannot imagine working in an industry where status quo was the norm. Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. Isn’t that what social is all about? I love change.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Techipedia: Tamar Weinberg

JUNE 23, 2010

On Tuesday, I was having a chat with a colleague of mine who I’ve known since I was 10 who is in a similar industry. That’s what Social CRM systems are trying to solve. Reply Tamar Weinberg June 24, 2010 at 9:16 am Interesting comment, Susan. He told me this: “I go to the same restaurant every day. .&#

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

APRIL 27, 2010

Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. [link] (who's your Randy?)

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

JUNE 28, 2010

The same person doing strategy, content development, responding to consumer feedback on the fly, reporting and analysis on multiple clients in potentially wildly different industries/verticals across, potentially, multiple disciplines of online marketing (search, social, display, email).

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Social Specialization There was much talk among the social media consultant set about the need for the industry to deconstruct social media.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 20, 2010

[link] #marketing #business LisaRivero As someone relatively new to social media, and developing and honing what I want to do with my blog, I sooo appreciate this post and advice. LisaRivero As someone relatively new to social media, and developing and honing what I want to do with my blog, I sooo appreciate this post and advice.

Social Media 159

Social Media Strategy Affiliate marketing Company 159