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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Before 2005 our goal was to get our clients in the news. Shared Media includes social media but it’s more.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Before 2005 our goal was to get our clients in the news. Shared Media includes social media campaigns but it’s more. Almost a third of those use it daily.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Before 2005 our goal was to get our clients in the news. Shared Media includes social media but it’s more. Before 2005 this would have included customer magazines, flyers or newsletters. We focused on this almost entirely.

Marketing 199
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Evolution of Privacy on Facebook

Mindjumpers

I have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently. During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users.

Privacy 185
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. Newsletters. LinkedIn is a professional network built around one’s employment capabilities. Get the entire series by subscribing to this blog , and subscribe to my free newsletter here. business , linkedin , networking , socialmedia100 , socialnetworks.

LinkedIn 279
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Can an Unknown Brand Become Word of Mouth? | Mindjumpers

Mindjumpers

The Indonesian headache reliever brand Dumin was introduced at the market year 2005. In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days? For a while ago it had a brand awareness of 0 % despite 2 years of heavy TV campaigning.

Brands 208
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Examples: facebook, twitter, blog, newsletter, etc. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Campaign source. UTM code: utm_source.