Motives behind Lance Armstrong’s confession
Sherrilynne Starkie
FEBRUARY 2, 2013
Lance Armstrong at the 2005 Tour de France. Photo credit: Wikipedia). Miles: What Marketers Can Learn From Lance Armstrong. Tom Cruise jumped on Oprah’s sofa, Whitney Houston confessed drug use and Rhianna admitted her undying love for her brute former boyfriend Chris Brown. But Lance’s confession was significantly different.
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