Mindjumpers

AUGUST 6, 2012

Tweet. Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. More about that further below. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media.

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ROI Klout Data Influencer 199

Mindjumpers

AUGUST 21, 2012

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? A community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it.

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

AUGUST 2, 2012

Tweet For less than a month ago, we wrote a blog post summing up all of the major changes made by Facebook during 2012. Today, we will give you yet another update on the explosive Facebook developments relevant to Page Admins controlling brand communities on Facebook. In short, it’s all about targeting. Know your target groups – and aim directly at them!

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Content Facebook Groups Groups 256

Mindjumpers

AUGUST 7, 2012

Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, amo

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Study Twitter Mobile Survey 264

Mindjumpers

AUGUST 9, 2012

Tweet. On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. This is of course paramount to making the wheels of the bus go round. But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

AUGUST 30, 2012

Recently, Awareness, Inc. , social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. In this blog post, I will present the three stats that I think are the most interesting ones as well as tips on how each of them can be valuable for you as a brand. 1) 95% of all Facebook w

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”.

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Retail Report comScore Brands 230

Mindjumpers

AUGUST 1, 2012

Tweet Wildfire was founded just four years ago. Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks.

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Social Media Management Platform Social Media Nielsen 220

Mindjumpers

AUGUST 24, 2012

For brands with a presence on Facebook, Twitter etc., it is becoming increasingly popular to make use of advertising. In order to give a brand presence a boost in the right direction, the key is no longer only great, engaging content. We’re in a competitive landscape and thereby the placement of ad campaigns can carry along a great effect. In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products.

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Tumblr Foursquare Twitter Trends 191

Mindjumpers

AUGUST 28, 2012

Today’s guest blogger is Samantha Porter, who is a writer and researcher for Marketing Degree , an online marketing education site who is interested in, and predominantly writes about, the way technology has changed our lives. She also writes about all aspects of marketing and sales on an online resource that covers a multitude of topics, including who should earn marketing certifications and how they can improve your business.

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Strategy Facebook Metrics Advertising 228

Mindjumpers

AUGUST 10, 2012

Tweet Long before the opening ceremony on July 27 th , Twitter had taken centre stage in a heated discussion about the use of social media concerning London2012, caused by the Olympic Committee’s initial ban of posting any potentially brand promoting content revolving The Olympics to social networks. In the end, Twitter joined forces with the television network NBC to become an official narrator for the first time in their 6 years of existence.

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Committee Twitter Guidelines Study 241

Mindjumpers

AUGUST 14, 2012

Today, music has taken centre stage not just in showbiz but in most aspects of consumer related communication. Music is a conversational touch point that most consumers can relate to and have passionate opinions about. It thus provides a golden opportunity for most brands to connect with their consumers. Pepsi led the way. Brands of all sizes and business areas now try to sell their brand by associating themselves to a band.

Strategy 227

Strategy Collaboration Upcoming Survey 227

Mindjumpers

AUGUST 23, 2012

There is a frighteningly deep gap between what social consumers want and what social marketers think they want. This is what an infographic , released yesterday, created by social media specialist Brian Solis in cooperation with the Pivot Conference team and Barnickel Design shows. Here are some of the key learnings: 76% of marketers feel they know what their customers want, yet only 34% have actually asked.

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Marketing Conference Communities Social Media 274

Mindjumpers

AUGUST 13, 2012

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Have you asked yourself whether or not your company is taking full advantage of the resource that is social media, and are you already using social media in an attempt to convert angry comp

Social Media 257

Social Media Brands Statistics Retail 257