September, 2010

Ari Herzog

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Got Community? 5 Ways To Foster It On Your Blog

Ari Herzog

We have all known the long loneliness, and we have found the answer is community. – Dorothy Day. This is a guest post by Frank Dickinson. If you have community, you have a lot. This is even true when it comes to your blog. There is no better feeling than building a growing and interactive community of readers on your site. That amazing feeling doesn’t just happen.

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Why I Changed My LinkedIn Summary

Ari Herzog

In an effort to better explain to friends and colleagues what I do and where my passions lie, and to illustrate who I am to those who don’t know me at all, I changed my LinkedIn summary yesterday. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine wasn’t up to par. Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analy

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12 Social Media Job Titles I Want

Ari Herzog

Amid a job search for a position leveraging my public administration and new media background, I am quickly realizing that job descriptions are very similar and titles are vastly different. By means of example, here are 12 job titles with a range of similarly-worded responsibilities: New Media Coordinator. Web Communications Coordinator. Website Coordinator.

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How to Create the Optimal Press Release in Social Media

Ari Herzog

This is a guest blog post by Corry Cummings. If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter.

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Killing My BlackBerry Softly

Ari Herzog

I bought a BlackBerry Curve 8330 in August 2006 — with the specific intent to use the smartphone at a government technology summit I was to attend later that month. I’ve kept it through the 2-year Verizon Wireless contract but have used it less and less since the spring. I send and receive phone calls and text messages daily, but am only using the email and web applications because they are there.

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I Follow You on Twitter Because…

Ari Herzog

you interest me. I am either enriched by the person you are or by your tweets. I am also tired of forcing you to live within the constraints of my Twitter guidelines. That is, I’ve changed my Twitter usage more times than most, not the least of which included deleting my account in April 2009 — and doing it again six months later. I experimented with Twitter a lot last year and when I review my words and your thoughts, I am reminded of something Rebecca Leaman commented at the time.

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Advancing a Social Media Monitoring Conference in Boston

Ari Herzog

I frequently receive email marketing pitches. Many are cut-and-paste jobs that have zero personality and zero research into who I am and why I receive it, and I send those straight to the trash. But a growing percentage of marketers understand email messages must be short and to the point, and they also realize by sending a targeted message to a blogger they can receive positive awareness.