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45 Marketing Tools to Consider for 2017

Razor Social

Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. It is available both as Web and mobile application (Android and iOS).

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

If someone asks you to PM them, they’re essentially asking to move a public conversation into the private realm. You’re open to having a civil conversation. SoLoMo: Social, Local, Mobile. Word-of-mouth marketing refers to the viral passing of brand conversation online through the active encouragement of a company.