Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 118

Analysis Sentiment Marketing How To 118

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Buffer Social

NOVEMBER 30, 2023

I followed some well-known writers and marketers to keep consuming content related to my industry regularly.   For instance, if you're in the marketing industry, your audience persona could include professionals in marketing, advertising, or related fields. 💡 Treat LinkedIn as a social media platform.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Step 2: ASSESS CAPACITY. Do we have the capacity to do this now?

Project 127

Project Collaboration Buy Team 127

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 109

Tools Content HootSuite Marketing 109

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media