Thu.Nov 30, 2023

Remove social-media-marketing
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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.


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From Obscurity to Opportunity: Demystifying Dark Social


Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. As marketers, this is a huge problem.

Forums 62
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42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too

Buffer Social

I followed some well-known writers and marketers to keep consuming content related to my industry regularly.   For instance, if you're in the marketing industry, your audience persona could include professionals in marketing, advertising, or related fields. 💡 Treat LinkedIn as a social media platform.

LinkedIn 101
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Step 2: ASSESS CAPACITY. Do we have the capacity to do this now?

Project 130
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10 Content Marketing Tools That Will Make Your Job Easier


Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.