Claim a Vanity URL for Your Social Media Profiles
OCTOBER 21, 2012
A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. So the URL for my Facebook Page is now [link].
Guide to URL Shortening and Tracking for Social Media
MAY 17, 2016
Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one.
How I do it : Bulk URL shortening for #socialmedia updates
OCTOBER 4, 2014
What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn. Bulk URL Shortening Tool for Social Marketing. 1. Get a copy of this URL shortening Google spreadsheet.
Twitter to Stop Counting Photos, Links Toward 140-Character Limit?
MAY 16, 2016
No, Twitter is not increasing its 140-character limit for tweets, but users may soon be able to pack a lot more information into them, regardless. According to Bloomberg, links added to tweets currently occupy 23 characters, even when URL shorteners are used. Bloomberg added that the 140-character limit was originally adopted to match the limit of text messages in 2006, when Twitter launched. Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsReaders: What do you think of this potential change to tweets?
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 11) Twitter Analytics.
Get Your Google+ Custom URL
NOVEMBER 7, 2013
Just a quick post in case you haven’t seen the news that you can now go get your custom URL on Google+. In other words, instead of https://plus.google.com/115229808208707341777, your URL can look like this - https://plus.google.com/+maddiegrant (That’s mine, obvi.). So go do it!! If you follow it, it will send you follow recommendations. Let me know if it works for you.
The 20 Minute Twitter Audit
NOVEMBER 2, 2016
You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour. What Is a Twitter Audit? Twitter
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Follow her on Twitter at @pamdyer. https://t.co/x8HoullQMT
18 Tweetable Twitter Tips for Newbies
MARCH 18, 2013
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). Include a link in your Twitter profile.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Provide a link: If you include a link, use a URL shortener such as Bit.ly so you can track how many people are clicking through from Facebook. Optimize your Twitter posts. Shorten URLs: Bit.ly
Twitter Basics: How To Get Started On Twitter For Business
JULY 20, 2016
What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information. Twitter is a marathon, not a sprint. Branding.
The 4 Most Effective Twitter Calls to Action
JUNE 23, 2013
Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. Tips from Twitter: Give people clear direction.
How To Spread Your Facebook Page URL And Twitter Handle - Social Media
Social Media Network Marketing
AUGUST 18, 2012
work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
How to Use Twitter as a Professional Networking Tool
AUGUST 21, 2015
Twitter is more than just a method to share your thoughts regarding any particular subject. Here are five best practices on how to use Twitter as a professional networking tool. 1. When you mention someone in a Twitter post, that person will receive a message. Although Twitter is akin to a digital soapbox, you may want to refrain from being unprofessional. Posts Images.
10 Tips to Build Better Converting Twitter Traffic
NOVEMBER 16, 2016
Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. Use Twitter Cards.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. Twitter Facebook Google+ LinkedIn 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1. Really, it’s brilliant.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. Share URLs? How is your brand perceived? Wide reach.
Twitter: Gnip 2.0 APIs Now Generally Available
AUGUST 3, 2016
Twitter announced earlier this week that the updated (2.0) Tornes also detailed the new functionality in Gnip 2.0: New data and enrichments: Take advantage of new URL metadata and a more powerful Klout enrichment to create new product experiences. Twitter advertisers: Are you ready for Gnip 2.0? Advertising/Marketing Twitter 30-Day Search Adam Tornes APIs Application-Programming Interfaces Decahose Emoji emojis Gnip Gnip 2.0 Hashtags Historical PowerTrack Klout Metadata PowerTrack Queries Quoted Tweets URLsBrands and agencies that want to upgrade to Gnip 2.0
3 Simple Tactics for Using Twitter as a Traction Channel
Convince & Convert
NOVEMBER 22, 2016
Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for. But before we begin, I have to tell you the truth about marketing on Twitter… The Truth About Twitter Marketing. Engagement > Promotion.
Social Fakers: What Do Numbers Mean these Days?
OCTOBER 18, 2012
” The results showed more than 600,000 URLS linking to services that promised things such as: Companies such as Get-Likes , Guerrillr , and SocialBuzzer are the beneficiaries of this pent-up demand. But For years, Twitter and Facebook have touted the value of the number of fans or followers. Today’s guest post is by Hessie Jones. All hail Facebook. ONE BILLION USERS!
How To Simplify Content Promotion with the Twitter Leapfrog Method
JANUARY 30, 2017
Here’s the full article reprinted by permission – would love to know if anyone is using this Twitter Leapfrog Method or anything similar. Twitter Leapfrog Pre-Work. 1. Create a Twitter account to promote the article with. Start by coming up with a name for a Twitter handle that relates to your industry or theme. The Twitter Leapfrog Process.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
The link to the article should include tracking code generated by Google’s URL Builder. Yes, you can connect with Andy on Google+ and Twitter , or contact him using his favorite web marketing tool: 773.353.8301. Today’s guest post is by Andy Crestodina. When I was a kid, I watched Voltron, Defender of the Universe. loved it. Your marketing is no different. Search Optimization.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Although Twitter’s speedy pace can help you connect faster and respond to your customers faster, staying on top of rapidly moving streams can be a real challenge. The search results are sorted into feeds across your Twitter, Facebook and LinkedIn accounts.
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more.
The Ultimate Guide to Twitter Chats
JULY 12, 2016
Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat. Choosing a topic for your Twitter chat is key.
A Surefire Way to Get Verified on Twitter
SEPTEMBER 15, 2016
Twitter recently announced a “verified” button and the Twittersphere is buzzing over which users can get it and how. In this article I’m going to explain how to get verified on Twitter without any hiccups along the way. Why Should I Bother to Verify My Twitter Account? How Do You Get Verified on Twitter? Top Tips For Getting Verified on Twitter. Easy, right?
Flutter: The New Twitter
MARCH 15, 2011
Today’s YouTube Tuesday video is the Flutter: The New Twitter mockumentary. Video URL: [link] ]. Sometimes 140 characters is just too long; nano-blogging is the next big thing. What can you say with only 26 characters?
If Twitter Would Have Been Invented In The 80s
APRIL 13, 2012
This week, however… …we’re exploring what Twitter would have looked like if it had been invented in the 80s. Video URL: [link] ]. Last week we imagined if Facebook were invented in the 90s.
Get Twitter Follow and Google +1
JUNE 5, 2011
And Twitter is trying to figure out how to monetize. And it’s been a big week for both with Google +1 and Twitter follow launching. The thing I like about both is you don’t have to direct people to leave your site in order to follow you on Twitter. Hence, Twitter follow and +1. Twitter Follow. 1. Social Media Trends google +1 twitter follow
Should Browsers Display Only Canonical URLs to Users?
NOVEMBER 23, 2010
Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, Thus any resulting new links would point to the canonical URLs.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. You forgot your URL. Want one?
Overview of Twitter Ads [Prices, Screenshots, Terms]
MAY 21, 2012
Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products. Here is an overview of Twitter Ads for small business owners.
5 metrics to track on Twitter
JULY 28, 2011
Laser focused and sincere the question came: “How many followers should I have on Twitter? Ahh, yes. How many people are talking about, distributing and sharing your information? Of course you need some followers on Twitter, otherwise its as if your standing in the middle of the forest with a blow horn.what possible effect could that have (except to scare a few racoons)? prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Extraordinary, when you think about it, particularly given all the attention that Twitter garners.
Twitter Eases Process of Embedding Timelines
JUNE 8, 2016
Twitter streamlined the process for publishers looking to generate and embed multiple timelines. Senior product manager Mollie Vandor used a blog post to reveal three ways for publishers to generate an unlimited number of timelines: factory functions , Twitter’s new oEmbed application-programming interface and via publish.twitter.com.
How to Analyze Twitter Followers Effectively
OCTOBER 12, 2016
To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. while back, Twitter revealed that over 20 million of its users were bots. Buzzsumo.
URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains
DECEMBER 22, 2012
Cutts’ full announcement of this update on Twitter read as follows: “ Minor weather report: small upcoming Google algo change will reduce low-quality ‘exact-match’ domains in search results… New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. URL Be Sorry! This guest post is by Rob Henry of K2L Marketing.
Longer Tweets Are Coming: All You Need to Know About Twitter’s 140 Character Update
SEPTEMBER 19, 2016
Twitter is about to make a big change to the way tweets work. From today, it’s reported that Twitter is cutting back on what types of content will use up its 140-character limit. This allows for richer public conversations that are easier to follow on Twitter and ensures people can attach media to tweets without sacrificing the characters they have to express themselves.
How Can Twitter Analytics Tell You If Your Tweets Stink?
NOVEMBER 21, 2016
Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. If you’ve never ventured to the analytics dashboard of your Twitter account, you will first need to know how you can access your Twitter analytics. In this example I selected my Twitter account (see #1 in the above image).
Is Your Local Business Doing These Three Things on Twitter?
JULY 25, 2012
You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. Although you should always plan ahead and schedule at least some of your Twitter content, it’s important to remain connected to replies, questions, comments, and re-tweets you receive. Keep Track of Your Brand on Twitter.
What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
AUGUST 13, 2015
By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion of tweets, or the people tweeting them, to a private place.”. In the U.S.,