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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What follows is loss of resources, energy, and enthusiasm.

Tips 352
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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

Privacy 195
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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. The long-term goal is to eliminate all third-party cookies from Chrome browsers by the end of 2024. And if there is, what we should do about it. There’s a lot happening here.

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Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Others will become more cautious with their privacy and with what they post online. To build trust and long-term positive customer relationships, brands need to demonstrate how they protect data and how its use benefits customers. They just didn’t really understand what they have been agreeing to. deleteFacebook ?

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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

This may have been an attempt to avoid relying on third-party data from social platforms due to new data privacy laws. The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram.

Analysis 157
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Ad-Free Subscription Option in the EU?

Jon Loomer

The European Union has some of the strictest privacy laws. Whatever happens here will have a long-term impact on advertising. An ad-free Facebook and Instagram? According to the New York Times, Meta is thinking about it. Meta is considering paid versions of Facebook and Instagram for users in the European Union that would be ad-free.

Privacy 105
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Internet Undercover: What is VPN Really About?

BeingOptimist

If you are wondering about what is VPN and the way it works, welcome to BeingOptimist. Today we will talk about VPN, the abbreviated form of Virtual Private Networking. If you aren’t sure what that is, VPN is the service responsible for creating a secure and encrypted connection between a device and a network. That’s it.

Privacy 104