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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. The eliminates the need to have someone watching feeds and hashtag trends all the time. nBA Pulse Dashboard.

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What every consultant should know about social media analytics

Sherrilynne Starkie

The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. Social media trends, platforms and technology are all always changing.

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11 best social media listening tools

Unmetric

With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. This will give you a broad view of who’s talking about you, what your competitors are talking about, and what’s trending in your industry.

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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

When looking at the trend of how competitors’ accounts grow, clues as to what strategies are working for them start to appear. When analyzed together all those activities, trends are uncovered and help to influence your marketing strategies. Community size. Engagement.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Look for trends you can correlate to social activity. Twitter Stats show a number of stats, including the mentions, follows, and unfollows, along with stats for each individual Tweet. Keep tracking them.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. Monitor online trends in your content reactions and engagement in case a content shift is needed. you’re going to need.

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