Sherrilynne Starkie

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. 7 Analytics Tools to Track Local Campaigns. 8 of the Best Tools to Understand Your Social Media Traffic.

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What’s your social media marketing budget?

Sherrilynne Starkie

Do they have all the social media software and tools they need to do the job? Also, you need to factor in supplementary training, software license fees and other operational costs associated with marketing campaigns. If the answer to both these questions is yes, excellent! Breakdown milestones.

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Rules for good media relations

Sherrilynne Starkie

See Invest in PR tools below.). Invest in PR tools. Investing in media relations tools can make the difference between being just good at your craft and becoming a true media relations expert. Regularly clean your media contact database. People move around all the time, it’s your job to know when and where they go.

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How a social media consultant can help your business

Sherrilynne Starkie

The tools that a social media consultant brings to a project provide significant value. Most use a combination of 20 to 30 software programs and tools in their work. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly It’s efficient and effective.

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IABC 18: Embracing uncertainty with Anab Jain

Sherrilynne Starkie

Jain cited how facial recognition software is inaccurate 90 per cent of the time and how Swedish workers are implanting microchips in their hands to replace cash cards and ID passes as just two examples of advanced technologies that impact us now, but are harbingers of the future. The comparison is apt.

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What every consultant should know about social media analytics

Sherrilynne Starkie

And of course, software skills are paramount. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. Storytelling is important when it comes to creating reports that paint a picture of the story being told in the numbers.

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February 17: This week in social media

Sherrilynne Starkie

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. Related articles. 17 essential social media guidelines to follow. How do you use lists? How Can Lists be a Utility for Your Blog? | via @listly.