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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# Epic Change brought social media into the mix for other reasons as well.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about. How do I craft a corporate strategy for blogging ? How do you do #1?

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. If you’re going to engage in social media, do it! Do study your influencers Want to reach out to influencers ? Yeah, most of us do.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. It feels really good that they “get&# the social media world and go out of their way to make you feel good for staying at their hotel. Tamar, I enjoyed reading this case study.

Hotels 245
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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

That’s not really convincing social proof. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. I am just working on a social media strategy for my thesis in a German company. Your Facebook Fan page will have 0 fans.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace.

Marketing 265
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Top 6 Ideas for Incredible Viral Content for Social Media.

Techipedia: Tamar Weinberg

Viral content takes research, time, and dedication, but on the plus side, your users will likely be talking about your masterpieces for months (or years) to come. What’s stopping you from taking the plunge?