Small Business Mavericks

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Social Networks Have More Reach

Small Business Mavericks

If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns.

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Why Google+ Is The Place To Be For Local Business

Small Business Mavericks

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. You can easily share videos through Google+ with your YouTube account. There is actually more than one reason.

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What Is Social Authority?

Small Business Mavericks

Social authority is determined by a number of factors, most of which are in your direct control. How often you post – For instance, one measure of social authority is how often you post on the social networks you are a part of. Social Media social authority social media marketing social networks'

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5 Pinterest Mistakes To Avoid

Small Business Mavericks

Its visual elements keep social media interesting and websites whose owners and managers make use of it benefit with increased traffic and conversions. Pin things from around the web, pin videos and images, and like a few pins from others. Pinterest is one of the Web’s best social media destinations. Think diversity.

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3 Powerful Online-Offline Networking Combinations

Small Business Mavericks

In fact, these 3 very powerful online-offline networking combinations make it easy to begin relationships through social networking online and make them stronger by taking them deeper offline. Google+ Hangouts – Google+ Hangouts are video meetups online. That’s quite possible.

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Smartphone Marketing Is On The Rise

Small Business Mavericks

Video marketing. Online social networking. There are a lot of ways to market your business to the growing mobile market. Organic SEO. Pay-per-click advertising. Facebook marketing. Question & answer websites. These are just a handful of the ways that online marketers can reach the growing smartphone market.

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3 Ways To Integrate E-mail With Social Media

Small Business Mavericks

If you haven’t done it yet, make it easier for your e-mail newsletter subscribers to share what they read with their friends on their social networks. Repurpose e-newsletter articles for social media – Take one article from your e-mail newsletter and share it on your Facebook page and your LinkedIn account. (Be