Buzz Marketing for Technology

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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. Share it on StumbleUpon.

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Late last year LinkedIn launched an advanced search feature on their site. Share it on StumbleUpon. For B2C or B2B Marketers this was a huge revolution. Tweet This!

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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Share it on StumbleUpon. Let me explain …. Tweet This!

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B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again. Share it on StumbleUpon. I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Share it on StumbleUpon. Tweet This!

B2B 225
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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share it on StumbleUpon. Tweet This!

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share it on StumbleUpon. Tweet This!

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