Webbiquity SMM

JANUARY 12, 2012

The inaugural report includes posts from authors such as marketing agency veteran Drew McLellan ; Marc Meyer , digital and social media strategist at DRMG; and author, speaker and SVP of Social Strategies at Social 5150 Neal Schaffer. Again, a new summary of some of the best social media blog posts will be published each month in 2012.

Social Media 140

Social Media ROI Report How To 140

Webbiquity SMM

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Popular is Content Marketing?

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

APRIL 11, 2011

It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. It’s not a term likely thrown around in strategy or budget meetings, but it is real.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. It’s not a term likely thrown around in strategy or budget meetings, but it is real.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

JANUARY 27, 2013

The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. To prepare though, keep your marketing strategy simple. ROI cannot be determined because of this. Guest post by Megan Totka. In fact, I’m a huge advocate of it. It’s transparent.

Social Media 188

Social Media ROI Smart Phone Directory 188

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy. Ultimately, they can be exponential.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Diving into social media without a strategy in place is the best way to set your company’s efforts up for failure.&#.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

SEPTEMBER 9, 2014

The fundamental barrier to embracing a social business strategy seems to come down to one word: fear. While precise social media ROI may or may not be measurable , many indicators of success certainly are. Marketing Strategy Social Media Marketing Chatter Cheryl Burgess Mark Burgess social business The Social Employee Yammer'

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JANUARY 19, 2016

ROI is still tough to measure. Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. V3B Blog ). 9 Stats About Social Media Metrics and Measurement. Simply Measured ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie Schottmuller. aschottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

DECEMBER 1, 2010

Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&#

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). Need more evidence that measuring social media ROI is hard? The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 13, 2011

There’s a reason this item is last on the list: while the goal of social media marketing is ultimately to produce an ROI, where the “R” is usually generated by increased sales, it’s crucial not to promote your offerings too blatantly or too early in the social networking process.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

APRIL 11, 2012

What should you do if your company’s social media strategy isn’t firing on all cylinders, or how do you avoid this fate if your company is just getting started in social media?The This is where the “R” happens in social media ROI.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

FEBRUARY 4, 2014

Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? What do you think?

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

MARCH 29, 2016

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

MAY 23, 2017

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Did anybody say B2B is boring? Not if you look to these guys for inspiration.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 3, 2012

B2B Marketing Trends, Tips and Strategies. social media ROI, lead quality, content marketing) will remain priorities in 2012. B2B Sales Trends and Strategies. Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

OCTOBER 10, 2023

Maximizing the business benefits of social media requires a cohesive strategy, social listening and brand monitoring , and adapting to the latest trends. Posts featuring GIFs consistently achieve higher engagement rates than text or static images, highlighting the value of integrating GIFs into social media marketing strategies.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Organizing Your Social Media Strategy by CompuKol Connection. What social media developments and trends should I be watching? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

DECEMBER 30, 2014

Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”). Optimize Content Marketing Strategy in 7 Steps by Business2Community.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” What to measure: ROI or KPIs? by iMedia Connection.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? What are the best strategies for promoting social content (and which bad ideas should be avoided)? Social Media Marketing Guides, Strategies and Tactics.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

SEPTEMBER 13, 2016

There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? 3 Steps to an Effective Social Media Strategy by Social Media Examiner. Plot where your organization is, which will help inform strategy and budget and hopefully help you secure what you need for the next phase.” Social Media Metrics and ROI. by The Marketing Nut.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Social Media Strategy Guides. 5 strategies for a captivating social media conversation by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 26, 2019

Those are among the findings in 300 Marketers Reveal Disruptive Shift in Digital Strategy , a new report from Ignite Visibility. The majority of all businesses report that social media and email marketing have the highest ROI. Which Channels Produce the Highest ROI. Quibbles.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

DECEMBER 4, 2012

How can you measure (or can you measure) social media ROI ? Social Media ROI Measurement Guides. Social Media: ROI Possible by SlideShare. She shares the three reasons that social media ROI measurement is rare, then presents a plan to address each obstacle. 6 Expert Tips for Measuring Social Media ROI by OMI Blog.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

MARCH 15, 2016

80% of B2B marketers include blogs in their content marketing strategy. More than three-quarters of companies that have a blog report a positive ROI for inbound marketing, and 79% of best-in-class marketers rank blogs as the most effective marketing tactic. Image credit: Association of National Advertisers. Stratabeat ). TNW News ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

JULY 31, 2012

Lead with proof of compelling ROI, or an ROI calculator to enable prospects to do their own calculations. Provide products and services in a mix-and-match, a la carte fashion, enabling buyers to purchase only what they really need. Offer different levels of product/service bundles, e.g., Basic, Premium and Enterprise.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

DECEMBER 3, 2019

If all else fails, you can rely on the XKCD strategy.). Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B, SaaS, and eCommerce companies. Otherwise, a single account breach could spiral into a multitude of accounts breached. Remember that lengthy, complicated passwords are always best. (If

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

AUGUST 2, 2010

Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. 2010 Lead Generation Marketing ROI Study (32 pages).

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

OCTOBER 23, 2012

Contending that “it doesn’t take a big team and millions of dollars to get attention on Twitter,” John Manoogian III recommends emulating 10 strategies used by big brands, such as polishing your image: “Customize your background with something that fits you. Use a large image or a tasteful pattern.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

DECEMBER 15, 2020

Nerdery is a digital business consultancy working at the leading edge of strategy, design and technology to help clients evolve and thrive. Measure the complete ROI of offline & online marketing investments across any channel. Digital Marketing – #Business – #Strategy – #IT #hiring #recruiting #jobs.

Company 149

Company Twitter Software System 149

Webbiquity SMM

OCTOBER 5, 2010

Twitter Strategy. Successful Twitter Marketing Strategies by Social Media Optimization. Steve Goldner lays out a strategy for using Twitter in conjunction with other social media tools like blogs, YouTube and Flickr to optimize your social media marketing success. 9 Questions for Analyzing the Tweet Stream by iMedia Connection.

Tools 207

Tools Twitter Tips Statistics 207