Jeff Esposito

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Reviewing Fierce Loyalty

Jeff Esposito

Below is my full review: Read this book if… You are a community manager. After ripping through it in about 45 minutes, I was very happy to admit that I had prematurely judged the book by its cover and density. Robinson cuts straight through the crap and delivers community managers with a useful guidebook for them to follow.

Loyalty 44
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Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Book Review Social Business social media Chuck Hemann Digital Marketing Analytics Ken Burbary' Overall, you should read this book if you: manage a social media program (PR, marketing, support). want to learn more on how to measure digital marketing. are a student majoring in marketing. like to learn. Well done fellas.

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Optimize, a [VIDEO] book review

Jeff Esposito

A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. My full review is below: This post contains video, click here if you are having trouble viewing. The book itself is an outline for using content, social media and search engine optimization together to maximize success.

Review 44
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@YourService a [Video] Review

Jeff Esposito

I also asked Wiley if they could send me a review copy of Frank Eliason’s @Your Service. . Below is my full review. When I started working on a plan for adding a group to work on social support, I did a lot of research. This included talking to friends, reading blogs and reading white papers.

Review 37
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Launch, a video book review

Jeff Esposito

A few weeks back, Wiley sent me over a copy of Michael Stelzner’s latest book Launch (Amazon link) to review for my blog. The book was more of a manual for small business owners to build up their business via strategic content, below is my full review:

Review 32
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A review of the ROI of Social Media

Jeff Esposito

We got to chatting and one thing led to another and I agreed to review a copy of his book entitled ROI of Social Media (Amazon affiliate link) along with Jerry Dimos and Steven Groves. Below is my full review: A few months back, I was on a panel in Chicago moderated by Guy Powell.

ROI 42
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Harvard Business Review #Fail, Poop Talk and Influence

Jeff Esposito

Your follower count doesn’t matter: Hubspot’s incorrect “Value of A Like” (VOAL) formula published by Harvard Business Review – pro tip, if you are looking for the value of a fan or follower, you need to do some work. On a side note, the Harvard Business Review really dropped a notch in my publications I respect list.

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