Ignite Social Media

OCTOBER 14, 2021

incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever. But with so many new features rolling out, which big-ticket items should your team prioritize?

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Webbiquity SMM

FEBRUARY 16, 2021

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

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B2B Examples Company Instagram 259

Ignite Social Media

JANUARY 7, 2022

Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers” feature that is available to everyone. That’s now changed. BEFORE: Swipe Up.

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Posterous Instagram Newsletter Features 155

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. As anyone who follows the TSA on Instagram will know, the agency’s social presence leans heavily on dad jokes and puns. “A Keeping Abreast of New Updates, Platforms & Content Ideas As we all know, social media moves fast.

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Team How To Social Media Management Trends 187

Social Media Strategies Summit

OCTOBER 7, 2022

This free content calendar template has many useful features, but one of our favorites is the evergreen content library tab. Use it to paste links to blog posts and other resources that work well on social at any time of year. Create a new monthly tab, then schedule your social calendar weekly. Image source. Download it here.

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. This article will break down how to use Instagram for your small business in 2022 and beyond. Image via Instagram.

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Ignite Social Media

JUNE 30, 2021

The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. Too often are businesses only running ads on Facebook and/or Instagram, but advertising capabilities on other networks are becoming more and more robust.

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Buffer Social

MAY 17, 2023

🚀 We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories. 🚀 We’re one of the first platforms to offer this game-changing feature, and as avid Instagram users as avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories.

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Social Media Strategies Summit

DECEMBER 14, 2023

The least resource-intensive way to achieve the needed familiarity and credibility is to create evergreen content and long-form articles. Highlighting UGC, prioritizing customer-oriented resources, and putting user needs before profits are just some of the tactics that work.

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Social Media Strategies Summit

JUNE 3, 2021

If you are looking to expand your government agency’s reach through social media but aren’t sure where to start, the Social Media Strategies Summit for Government featured five government experts on a panel to share their best practices. Following peer agencies can help generate new ideas. City of San Diego tries out Instagram Reels.

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Webbiquity SMM

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. Image credit: Stephen Dawson on Unsplash Utilize built-in analytics features on platforms like Facebook, Twitter, and Instagram to track key metrics such as reach, engagement, click-through rates, and conversions.

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Social Media Tips Marketing HootSuite 267

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. View this post on Instagram.

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Types Instagram Brands Collaboration 118

Social Media Strategies Summit

JANUARY 12, 2023

Made up of over 200 marketers from across the institution — including specialist social media managers, marketers, and people for whom social media is just one aspect of their role — these bimonthly meetings are an opportunity to discuss current campaigns, different strategies, and new policies. Her takeaway: “Just use what your team likes.

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Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. What is the difference between Facebook and Instagram Creator Studio? See post and ad insights across Facebook and Instagram side-by-side.

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Instagram Facebook Marketing Features 107

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand). Let’s get into it!

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Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. This is where your Instagram Stories Highlights come in. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business.

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Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services.

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Ignite Social Media

DECEMBER 14, 2020

Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy. Facebook has already built a new solution, the Conversions API , but with this comes another layer of complications for brands. — New Ad Limits.

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Later

MAY 19, 2020

Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides. Ready to learn everything you need to know about Instagram Guides? Ready to learn everything you need to know about Instagram Guides? What Are Instagram Guides? What do you think of Instagram Guides?

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Kikolani

JUNE 29, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. 19 Ways to Promote Your Ebook – What follows are 19 tips; some you know doubt know about and implement, others may be new to you.

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Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers. TAKEAWAY: Be a resource.

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Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

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Features Social Media Curation Geotagging 101

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. claims on this page you will hopefully come away having learned something new. They’re moving to my new blog for Freelance Blogging.

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Mashup Resources Google Adsense 141

Social Media Strategies Summit

SEPTEMBER 26, 2023

Then, base your content production efforts around creating resources that benefit your potential customers — even if it means having fewer opportunities to mention your offer. Example Check out the Lego Instagram feed, and you’ll see that most of the brand’s posts try to evoke emotion.

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Keyhole.co

MARCH 27, 2024

Instagram launched Stories in 2016 to give users a unique and fun way to connect and engage with followers. Despite the ephemeral nature of its content (or maybe because of it), Stories is one of the most popular features on the platform. Spending resources on content that vanishes after 24 hours seems counterproductive.

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Jon Loomer

MARCH 10, 2019

It is dynamic, with users seeing regular roll-outs of new features. We commonly see member posts in the Power Hitters Clubs where users share screenshots of something they see, asking “is this new?” Facebook (and Instagram) have grown tremendously in a very short period of time.

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Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. So before you even sign up for that Instagram account, you’ve got to do some homework. Learn how to identify your unique audience and niche here.

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Social Media Tips HootSuite Marketing 121

Hootsuite

MAY 17, 2022

Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. Bonus: Get the Instagram advertising cheat sheet for 2022. Interest (e.g.

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Hootsuite

OCTOBER 19, 2021

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. This free tool offers some powerful features for professional users. The home screen now features a ton more information. What is Facebook Business Suite? So what’s changed?

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Facebook HootSuite Marketing Comparison 132

Buffer Social

AUGUST 23, 2023

Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. Think about it this way: even if you have the resources to commit to, say, five platforms, are those resources well spent if your target customers aren’t hanging out on three of them?

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Hootsuite

JANUARY 4, 2021

Instagram Guides is one of the latest features introduced by the app. It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020. Fortunately, putting things on your radar is precisely what Instagram Guides are for. Tap Places.

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Instagram Geotagging HootSuite Tourism 145

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Threads is a text-based social network developed by Meta’s Instagram team. Does it have staying power?

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API Social Media Management Platform Instagram 93

Jon Loomer

JANUARY 4, 2022

The lack of clarity around the “new tool” and the lack of consistent access to Business Suite resulted in confusion about whether or not Audience Insights remains available. We’ll also share some tips and describe some limitations in new, current functionality. The notice includes a direct link to the “new Insights Tool.”

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Later

FEBRUARY 4, 2021

Want a single destination for your Instagram analytics, tools, and resources? Look no further — Instagram has introduced Professional Dashboard , a new hub for creators and small businesses. What is Instagram’s New Professional Dashboard? Source: Instagram. View this post on Instagram.

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Pam Moore

MAY 7, 2023

The platform even boasts features like an advanced matchmaking algorithm and pre-vetted influencers which save agencies and clients both time and resources that can be allocated to other aspects of their marketing strategies and execution. This feature alone is very helpful for small businesses with tight budgets.

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Buffer Social

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

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News Social Media Airlines Collaboration 71

Pam Moore

MAY 7, 2023

The platform even boasts features like an advanced matchmaking algorithm and pre-vetted influencers which save agencies and clients both time and resources that can be allocated to other aspects of their marketing strategies and execution. This feature alone is very helpful for small businesses with tight budgets.

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Small Business Review Influencer Collaboration 147