Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Tags: best practices facebook strategy. Interesting, right? and 8:00 p.m.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

JANUARY 5, 2023

However, recent research has shown that this approach can be less effective than prebunking, which involves inoculating against false information by sharing and refuting it before it is disseminated by the spreader. Research supports a prebunking approach. Problems with debunking. Getting people to believe fact-checks is challenging.

Social Media 195

Social Media Reputation Study Organization 195

Dave Fleet

FEBRUARY 28, 2013

Content Strategy: How do you stay engaging while driving business results at scale? Content strategy is a shiny object right now (in a stroke of amazing timing, Edelman appointed Steve Rubel to the new post of Chief Content Strategist yesterday – congrats Steve). Check out my related post on tips for scaling customer service ).

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JANUARY 26, 2021

We know this from our own research , which also tells us that there are things that brands can do to build trust in their own activities. Companies must think carefully about social content strategy to ensure that voice, topic, look and feel all work together to build trust in brands’ content, versus damaging it.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

DECEMBER 21, 2011

Because the nodding and agreement that comes from headlines about search engines as an information source interferes with the push to answer more important questions: Do consumers in my market niche, rather than generic consumers, use search engines to research their products? Once my consumers have searched (or not), where do they go?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 15, 2011

As such, there’s less room for context and for fact-checking, leading people to look elsewhere for information about a company (Richard did make a point that the research looked more at company information for considering stock purchases, for example, than at information for consumer-level purchase decisions).

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Essential when it comes to effective research, but not in consuming it for broad communications trends. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414